| Título | Volkstheater – Angry citizens wanted! |
| Agencia | Demner, Merlicek & Bergmann |
| Campaña | Volkstheater – Angry citizens wanted! |
| Anunciante | Volkstheater |
| Marca | Volkstheater |
| Posted | Enero 2021 |
| Sector Empresarial | Lugares de espectáculos |
| Filosofía | The Volkstheater faces declining public interest and falling tickets sales. To promote “The Merovingians or The Total Family”, the story of an angry citizen who cures his aggression by smashing objects, we invited Vienna to a public anger room, where anyone could smash stuff. “Punch pad” posters, promotion guys in punching bag costumes and more promoted our public anger therapy. A smashing success with over 7 million impressions, over €250k in PR and a sold out premiere. |
| Medio | Interactive Outdoor Experience |
| Duración | |
| Director creativo | Sebastian Kaufmann |
| Director creativo | Christoph Hofbauer |
| Director artístico | Mario Goldsteiner |
| Responsable de conceptos / redactor | Anna Repitsch |
| Responsable de conceptos / redactor | Jennifer Vacha |
| Diseñador | Yamuna Valenta |
| Director de proyectos | Sophie Englhofer |
| PR manager | Nathalie Teleu |