Título | Break the algorithm |
Título (Lengua original) | Algoritmo |
Agencia | BBDO Argentina |
Campaña | Break the algorithm |
Anunciante | PepsiCo Inc. |
Marca | Pepsi |
Fecha de primera difusión/publicación | 2021 / 2 |
Sector Empresarial | Bebidas gaseosas |
Sinopsis | In the new, bold and comical Break the Algorithm campaign, Pepsi challenges social media users to step out of the bubble created by the algorithm and try something new. |
Medio | Redes Sociales |
Duración | |
General Creative Director | Christian Rosli |
General Creative Director | Joaquin Campins |
Director creativo | Yago Fandiño |
Director creativo | Mathias Harbek |
Director artístico | Manuel Fernández De Luca |
Responsable de conceptos / redactor | Diego Melfi |
Brand Lead | María Pía Ithurralde |
Chief Strategy Officer | Javier Quintero |
Senior Strategist | Antonella Raffo |
Head of Data | Silvina Kassardjian |
Data Analyst | Francisca Balbiani |
Managing Director | Juan Korman |
Head of Digital | Lucía Parodi |
Sr. Content & Media Planner | Victoria Sackmann |
Director of Production Operations | Anita Pillado |
Productor | Patricia Abelenda |
Productora | BITT |
Realizador | Javier Lourenco |
Productor ejecutivo | Mariana Motta |
Still photographer | Nico Klikowsky |
Production Coordinator | Mariela Falatycki |
Production Coordinator | Majo Tabares |
Stills | Pedro Dapello |
Stills Production Assistant | Coni Buchanan |
Creative Assistant | Juan Christmann |
Creative Assistant | Luciano Servino |
Diseñador | Alvaro Ortega Bianchi |
Diseñador | Gabriel Alomar |
Retouch Artist | Alvaro Ortega Bianchi |
Retouch Artist | Gabriel Alomar |
Motion Graphics | Nicolás Cesani |
3D Artist | Leandro Pedrouzo |
3D Artist | Jorge Paparas |
3D Artist | Gabriel Toledano |
3D Artist | Pablo Contento |
2D Artist | Julio Azamor |
2D Artist | Daniela Fiore |
Compositing Artist | Guido Ferraro |
Compositing Artist | Santiago Caffarena |
Compositing Artist | Juani Lomonaco |
Montador | Mariela Falatycki |
Colorization | BITT |
Sonido | BAMBA MUSIC |
Voice Casting | Porta Estudio |
Voice | Leto Dugatkin |
Director de publicidad | Nicolás López Marti |
Director de publicidad | Carlo Espinoza |
Director de publicidad | Masha Podoshkik |
Director de publicidad | Sabrina Senior |