| Título | Baby Bonus |
| Agencia | TBWA Group New Zealand |
| Campaña | Baby Bonus |
| Anunciante | 2Degrees |
| Marca | 2degrees |
| Fecha de primera difusión/publicación | 2022 / 6 |
| Sector Empresarial | Servicios de telefonía móvil, WAP |
| Filosofía | Kiwi telecommunications company 2degrees worked with TBWA\NZ, to celebrate the next generation of their company following its merger with Vocus NZ in a truly novel way - by giving baby bonuses to the next generation of Kiwis born on 1 June 2022. The initiative aims to give some New Zealand families a head start in creating their own fairer future, a gesture that aligns beautifully with 2degrees’ purpose of Fighting for Fair. 2degrees welcomed the merger on June 1st with a humorous and heartwarming campaign, starring a group of babies in custom-made baby business suits representing the future of New Zealand. As they battle with phones, calculators and keyboards, we learn that the next generation of 2degrees is pledging to be the fairest yet, by supporting this next generation of Kiwis. Committed to helping their families start building a fairer future for themselves, the telco will put its money where its mouth is, granting all babies born on June 1st a share in 222,000 NZD in bonuses. The initiative represents the latest work for 2degrees by TBWA\NZ, who partnered on the launch of their Fighting for Fair brand purpose and platform, aiming to battle business and cultural unfairness for Kiwis via a range of campaigns that challenge the status quo. For this latest iteration, 2degrees worked with TBWA\NZ to assure New Zealanders that the merger would mean they were more dedicated than ever to their fight for fairness. The campaign made the most of TBWA\NZ’s FROM NOWHERE offering: a fully remote agency team working from across the globe on New Zealand clients. FROM NOWHERE’s creative partners, Ashley Wilding and Daniel Davison, took on the brief from their base in London, working on the project from end-to-end with the TBWA crew based in New Zealand. Dialling in remotely for the shoot, the team chose babies to be the stars of the initiative in order to drive home the ‘next generation’ aspect of the merger - as well as to bring a smile to all viewers’ faces. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Duración | |
| Banda Sonora | Boney M | Daddy Cool |
| Productora | Revolver |
| Sonido | Factory Studios |
| Agency | FROM NOWHERE |
| Responsable de la creación | Shane Bradnick |
| Socio creativo | Ashley Wilding |
| Socio creativo | Daniel Davison |
| Chief Executive Officer (CEO) | Catherine Harris |
| Group Business Director | Simon Mills |
| Business Director | Monique Seil |
| Responsable de cuentas de agencia | Maddie Smith |
| Planning Director | Josh Taylor-Dadds |
| Productor | Jodie Hari |
| Editor / Motion Designer | Hayden Cook |
| Director de publicidad | Dave Pearce |
| Director de publicidad | Haley Featonby |
| Director de publicidad | Felicity Wyatt |
| Directing Collective | The Glue Society |
| Realizador | Pete Baker |
| Managing Director/Co-Owne | Michael Ritchie |
| Executive Producer/Partner | Pip Smart |
| Productor ejecutivo | Jasmin Helliar |
| Productor | Cathy Rechichi |
| Director de fotografía | Geoffrey Simpson |
| Director artístico | Sam Hobbs |
| Wardrobe | Eliza Godman |
| Casting | Citizen Jane Casting |
| Postproducción | The Glue Society Studios |
| Post-production Producer | Scott Stirling |
| Montador | Gabriella Muir |
| Grade Artist | Andy Clarkson |
| Online Artist | Viv Baker |
| Fotógrafo | Derek Henderson |
| Media Agency | OMD Sydney |
| PR Agency | Acumen |