Productor
at
Black Motion
| Título | Notre avenir est ici |
| Agencia | Josiane |
| Campaña | Notre avenir est ici |
| Anunciante | INRAE (Institut National de Recherche pour l'Agriculture, l'Alimentation et l’Environnement) |
| Marca | INRAE |
| Fecha de primera difusión/publicación | 2021 / 5 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | Notre Avenir est ici |
| Sinopsis | The National Research Institute for Agriculture, Food and the Environment (INRAE) is a french organisation existing since since 1946. Inrae spoke in an emergency context. Indeed, INRAE’S role is to prepare us to face our future. But this latter has been compromised according to GIEC’S estimates. Indeed, they announced that from now to 2050 the global warming would increase of 2 degrees. In recent years, many experts have been suggesting a probable future on a planet other than Earth. However, while this may make many people fantasise, it is an intangible solution. In the course of a film, INRAE takes us through a series of exoplanets and their likelihood of meeting criteria fundamental to human life. The conclusion is clear: our future is definitely on Earth, and we have to take care of it. The digital film campaign "Our future is here" of INRAE was released on 13 November 2020. The idea of this campaign is to show the chances of humanity's survival on the surrounding planets. They are unanimously almost nil... except for one well-known one: Our planet Earth. It is our only viable home and it is therefore our duty to cherish and maintain it. It is a real call to collective awareness in a tone that is both alarming and hopeful. The campaign has generated strong emotions across the world and in space, with Thomas Pesquet himself retweeting it from his space station. |
| Filosofía | Notre Avenir Est Ici. Si de nombreux spécialistes nous font miroiter un avenir probable sur une exoplanète, la seule susceptible de continuer à nous accueillir reste notre belle planète Terre. |
| Problema | Comment INRAE peut sensibiliser le grand public aux transitions indispensables de notre siècle : concilier alimentation saine, durable et écologique ? |
| Resultado | Un film digital durant lequel nous contemplons une série d'exoplanètes et leurs probabilités à réunir des critères fondamentaux à la vie humaine. |
| Medio | Interactivo |
| Banda Sonora | blackmotion |
| Más información | www.josiane.fr |
| Additional Credit | Laurent Allias |
| Founder & Chief Creative Officer | Laurent Allias |
| Planificador estratégico | Clara Laffont |
| Project Manager Intern | Elorri Garcia Sanchez |
| Director artístico | Lisa Chaput |
| Director de cuentas | Jérémy Frappat |
| Additional Credit | Jérémy Frappat |
| Director ejecutivo de creación | Jérôme Diez |
| Responsable de conceptos / redactor | Jérôme Diez |
| Director de publicidad | Caroline Thomas |
| Creative Intern | Mattis Poret |
| Productor | Jonathan Aboucaya |
| Productor | Dan Aboucaya |
| Productor | Bastian Feydeau |
| Productor | Clément Lerousseau |
| Productora | Black Motion |