Rocío Serbluk
Senior Art Director at Hoy by Havas Group
Buenos Aires, Argentina
TítuloUnbanneable Artists
Agencia
Campaña Unbanneable Artists
Anunciante AB Inbev
Marca Budweiser
Fecha de primera difusión/publicación 2021 / 11
Sector Empresarial Cervezas, sidras, cervezas ligeras
Lema Emerging music solved copyright bans on streams
Sinopsis Streamers are constantly banned due to music copyright, so Twitch created its own music platform for streamings called Soundtrack, but the stock within it is far from entertaining. So we signed up our record label, BudxRecords, as an official Soundtrack distributor to replace the generic stock with music from emerging artists. Thus, we legally solved stream bans while positioning the artists amont Twitch's users.
Filosofía Emerging music solved copyright bans on streams
Problema Streamers are constantly banned due to music copyright, so Twitch created its own music platform for streamings called Soundtrack, but the stock within it is far from entertaining.
Resultado We legally solved stream bans while positioning the artists amont Twitch's users.
Medio Interactivo
Duración
Mercado Argentina, Colombia, Ecuador
Student
Student
Student
Student
Teacher

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