| Título | The Librarian |
| Agencia | HoC Dubai |
| Campaña | The Librarian |
| Anunciante | Al Etihad Credit Bureau |
| Marca | Al Etihad CB |
| Fecha de primera difusión/publicación | 2021 / 8 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Lema | Every word kept counts |
| Sinopsis | ‘Majd and The Librarian’ tells the story of a young boy borrowing a book from his local library and forgetting to return it, only to rediscover the book many years later. The opening sequence features a young man finding a dust-covered copy of ‘The Arabian Nights’ in a box whilst clearing out his attic, which takes him back in time to the library where he borrowed it as a child, reminding him of the kind librarian who had encouraged him to take an interest in reading. As an adult, he returns to the library where the male librarian has been replaced by a young woman, who opens a locker to reveal a pile of books and a note left to the boy by the old man with the message: ‘Every word kept. Counts’. No dialogue is necessary in this touching animation, which sensitively and simply recounts the story as an allegory for borrowing something and keeping your word to return or pay it back. |
| Medio | Web Film |
| Duración | |
| Managing Director | Natalie Shardan |
| Chief Strategy Officer | Frances Valerie Bonifacio |
| Director ejecutivo de creación | Akhilesh Bagri |
| Responsable de conceptos / redactor | Akhilesh Bagri |
| Responsable de conceptos / redactor | Georgia Fattoracci |
| Director creativo | Andre Couto |
| Director creativo | Saleh Elghatit |
| Director artístico | Kenneth Barnes |
| Director artístico | Kunal Gagwani |
| Global Executive Creative Director | Jason Romeyko |
| Communications Director | Lee Sharrock |
| Productora | Hanzo Films Dubai |
| Productor ejecutivo | Hijaz Moosa |
| Diseño imagen | Vulturehead studio |
| Realizador | Esfandiar Haji |
| Realizador | Shahriar Ghatre |
| Director de producción | Elahe Khalili |
| Compositor de música | Saman Aboutaleb |
| Diseño imagen | Reyhane Mirhashemi |
| Diseño imagen | Hadi Tabas |
| Diseño imagen | Babak Arjmand |
| Diseño imagen | Niloofar Behbud |
| Diseño imagen | Ali Honarpour |
| Diseño imagen | Esfandiar Haji |
| Diseño imagen | Yasaman Hossein |
| Director de publicidad | Daniele Lavalle |
| Director de publicidad | Khalid Mohammad |
| Director de publicidad | Maitha Ahmed |
| Director de publicidad | Khulood Hamad |