| Título | ESCape Abuse |
| Agencia |
UNION
|
| Campaña |
ESCape Abuse
|
| Anunciante |
Interval House
|
| Marca |
Interval House
|
| Posted | Noviembre 2021 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales
|
| Sinopsis | During COVID-19, domestic violence has risen by 30%. Women are trapped in their homes with their abusers, and the isolation makes it even harder to get help.So Interval House decided to reach women in the one place they can get away from their abusers’ constant monitoring – online.We created a Lifestyle website that can save lives.At first, “The Way to Live: A Style Guide for the Modern Woman” looks like any other beauty and fashion site. But hold down the ESCAPE key and it changes to “The Way to Leave: An Escape Plan for the Abused Woman”.This secret site contains everything a woman needs to know to leave safely. But because it looks like “just another lifestyle site”, her abuser will never suspect a thing.In the darkest days of lockdown, we reached women without alerting their partners, and helped them escape abuse. |
| Problema | Interval House Women’s Shelter is committed to helping victims escape domestic abuse and live free of violence. |
| Medio |
Sitios de Internet
|
| Responsable de la creación |
Lance Martin
|
| Director ejecutivo de creación |
Adam Thur
|
| Director artístico |
Adam Thur
|
| Director ejecutivo de creación |
Rica Eckersley
|
| Responsable de conceptos / redactor |
Rica Eckersley
|
| Director artístico |
Adrian Stiegler
|
| Vice President (VP) |
Jennifer Dark
|
| Integrated Production |
Jennifer Dark
|
| Integrated Producer |
Carolyn Mitchell
|
| Fotógrafo |
Jonathan Lajoie
|
| Studio Manager |
William Leung
|
| Realizador |
Jan Kanhai
|
| Digital Production |
Jan Kanhai
|
| Front End Developer |
Scott Duncan
|
| President |
Catherine Marcolin
|
| Director de cuentas |
Kristine Lafreniere
|
| Responsable de cuentas de agencia |
Bianca LaPenna
|
| Strategist |
Jocelynn Rennie
|
| Group Media Director |
Cherie Raymond
|
| Associate Media Director |
Samantha Marion
|