| Título | The Donated Commercial |
| Brief | More than 90% of Canadians support organ and tissue donation but only 32% are registered as organ donors. And with 4,400 Canadians awaiting an organ transplant, we needed to find a way to demonstrate the lost potential in organs left undonated after someone dies.This got us thinking, what else could be recycled and given a new life to get our message across? What about all those dead ads?So rather than tell people that their organs could have a second life, we showed them. We used donated parts from over 40 radio commercials to show potential donors that like these recycled ads, their organs could do so much more.We transcribed hundreds of old commercials to find the right words and phrases to build our message. The process was lengthy and labour intensive, but it created something that both said and showed the benefits of organ donation. |
| Agencia | DonerNorth |
| Campaña | The Donated Commercial |
| Anunciante | Canada’s Organ & Tissue Donation Community |
| Marca | Canada’s Organ & Tissue Donation Community |
| Posted | Noviembre 2022 |
| Sector Empresarial | Donación de sangre/órganos |
| Sinopsis | Canada’s Organ and Tissue Donation Community is an organization dedicated to promoting organ donation and enriching the lives of those in need of organ and tissue transplants on behalf of Canadian Blood Services. |
| Medio | Televisión |
| Responsable de la creación | Lance Martin |
| Director ejecutivo de creación | Adam Thur |
| Director ejecutivo de creación | Rica Eckersley |
| Director creativo | Jill Mack |
| Responsable de conceptos / redactor | Jill Mack |
| Director creativo adjunto | Lynn Sparrow |
| Responsable de conceptos / redactor | Lynn Sparrow |
| Director creativo | Justin Turco |
| Director artístico | Justin Turco |
| SVP | Jennifer Dark |
| Integrated Production | Jennifer Dark |
| Vice President (VP) | Julie Riley |
| Integrated Production | Julie Riley |
| Audio Editor | Jon Lajoie |
| Productor | Jon Lajoie |
| Audio Editor | Doug Groves |
| President | Catherine Marcolin |
| Vice President (VP) | Olivia Damiani |
| Group Account Director | Olivia Damiani |
| Jefe de cuentas | Leigh McParland |
| Account Coordinator | Kimberly Barton |
| Vice President (VP) | Cherie Raymond |
| Group Media Director | Cherie Raymond |
| Director medios comunicación | Samantha Marion |
| Empresa de creación sonora | Berkeley Inc. |
| Music Creative Director | Jared Kuemper |
| Tyler Young | |
| Productor ejecutivo | Tyna Maerzke |