Título | Good Deeds Cup 2023 |
Agencia | Momentum Worldwide |
Campaña | Chevrolet Good Deeds Cup |
Anunciante | Chevrolet |
Marca | Chevrolet |
Fecha de primera difusión/publicación | 2023 / 1 |
Sector Empresarial | 4x4 |
Sinopsis | The Chevrolet Good Deeds Cup launched its seventh and most exciting season yet, with a new challenge for young hockey players in Canada to bring determination, teamwork and sportsmanship from the rink to their communities. |
Filosofía | The fully integrated campaign by Momentum Worldwide aimed to inspire Canadian minor hockey teams to do as many good deeds as they can to compete for a chance to win up to $100,000 for a charity of their choice. |
Resultado | The result of this effort was the most participation ever in the Chevrolet Good Deeds Cup’s 7 year history with over 1,000 deeds completed and drove overall program awareness increase of 7% YOY. |
Medio | Televisión |
Duración | |
Music / Sound Design | TA2 |
Director de publicidad | James Hodges |
Director de publicidad | George Saratlic |
Director de publicidad | Jenna Abraham |
Director ejecutivo de creación | Patrice Pollack |
Director creativo adjunto | Ryan Fox |
Director creativo adjunto | Braden Deatcher |
Director artístico | Tyler O’Selmo |
Diseñador | Cameron Harapiak |
Responsable de conceptos / redactor | Ryan Breen |
Productor de la agencia | Justin Humphrey |
Business Director | Ben Sulzenko |
Strategy Director | Ian Kapasi |
Strategist | Helen Androlia |
Strategist | Sam Kamiel |
Director de cuentas | Jeff Perrin |
Director de cuentas | Andrew Thuss |
Ejecutivo de cuentas | Allison Yolles |
Director de proyectos | Meaghan Ottema |
Strategist | Steve Myers |
Agency | Commonwealth//McCann |
Director ejecutivo de creación | Josh Stein |
Director de cuentas | Laura Rodriguez |
Responsable de cuentas de agencia | Lisa Pervochenkova |
Productor de la agencia | Kelsey Irvine |
Responsable de la creación | Josh Stein |
Director creativo | Michael Katzikowski |
Productor ejecutivo agencia | Jaqueline Bellmore |
Productor de la agencia | Liliane Clune |
Business Affairs Manager | Ann Francis |
Productora | Alfredo Films |
Realizador | Amy Becker-Burnett |
Productor ejecutivo | Holly Rowden |
Productor ejecutivo | Alexander Henry |
Productor | Amanda Curtis |
1st AD | Conor M. O'Brien |
Director de fotografía | Mat Barkley |
Jefe de decorados | Dylan Juckes |
Wardrobe | Lea Krpan |
Hair and Makeup | Cathy Anne Cuthbert |
VFX/Post Production | Fort York VFX |
VFX Creative Director | Mike Bishop |
Flame Artist | Kevin Asis |
Flame Artist | Melissa Vasiliev |
Flame Artist | James Marin |
Flame Artist | Dan Margules |
Flame Artist | Mike Morey |
Flame Artist | Rob Del Cancio |
CG Artist | Steve McArdle |
CG Artist | Davor Celar |
Motion Graphics | Robert Findlay |
Flame Artist | Arash Shahabi |
VFX Artist | Erica Bourgault-Assaf |
Montaje | Outsider Editorial |
Montador | Michael Barker |
Assistant Editor | Ilya Sarossy |
Editorial Company Executive Producer | Kristina Anzlinger |
Editorial Producer | Kayan Choi |
Audio Director | Jeff Lurie |
Audio Executive Producer | Christine Leslie |
Sound Engineer | Dean Metthrell |
Compositor de música | Oliver Wickham |