| Título | The Breakaway |
| Agencia | BBDO Belgium |
| Campaña | The Breakaway |
| Anunciante | Decathlon |
| Marca | Decathlon |
| Fecha de primera difusión/publicación | 2021 / 4 |
| Sector Empresarial | Equipamiento deportivo y de ocio |
| Lema | Sport is freedom |
| Sinopsis | In a maximum security prison in Oudenaarde, Belgium, Decathlon launches “The Breakaway”. The first eCycling team for prisoners. They will be riding and racing with people from the outside world, on the virtual cycling platform Zwift. The initiative is part of Decathlon’s broader vision to make sport accessible for all. The Breakaway was created in collaboration with “De Rode Antraciet” vzw, a non-profit advocating sports & culture within prisons, Cellmade, and the Belgian Department of Justice. |
| Medio | Interactivo |
| Duración | |
| Director creativo adjunto | Frederik Clarysse |
| Director creativo | Arnaud Pitz |
| Director creativo | Jan Dejonghev |
| Director creativo | Sebastien De Valck |
| Director de fotografía | Virgil Leclercq |
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