Belgian Music Fund - "Songs Without Music"

BBDO Belgium

BBDO Belgium Bruxelles, Bélgica

1506

Título	Songs Without Music
Agencia	BBDO Belgium
Campaña	Songs Without Music
Anunciante	Sabam
Marca	Belgian Music Fund
Posted	Diciembre 2020
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Filosofía	We asked the country's most popular musicians and bands, such as Clouseau, Willy Sommers, K's Choice, Eurosong participant Blanche, Cargo Mas and Sttellla to re-record their most iconic hit. And asked radio stations to play these re-recorded hits. What changed? After a short intro, just the lyric of the verse is heard. No melody. No instruments. No music. Just the words, spoken by the lead singer. The first verse is followed by a heartfelt message: "a song lyric is not music yet. Many musicians don't have the funds to rehearse, play, record or produce. Support them on belgianmusicfund.be. Don't do it for me, but for the K's choice of tomorrow." After this, the song continued as normal from the second verse on. Creating a hidden message within the hits played on national radio.
Medio	Recaudación de Fondos
Duración	120 seconds
Director creativo	Sebastien De Valck
Director creativo	Arnaud Pitz
Director creativo adjunto	Frederik Clarysse
Head of RTV	Patricia Van De Kerckhove
Sound Engineer	Mathieu Schots
Founder	Tom Kestens
PR	David Dalemans