| Título | Did You Mean Whopper? |
| Agencia | Publicidad Comercial MullenLowe Guatemala |
| Campaña | Did you mean Whopper? |
| Anunciante | Burger King |
| Marca | Burger King |
| Fecha de primera difusión/publicación | 2021 / 5 |
| Producto | Whopper |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | MAY 28TH, INTERNATIONAL HAMBURGER DAY. A DAY WHERE YOU CAN’T EAT ANYTHING ELSE. A DAY THAT’S BECOME A PRICE WAR. SO WHILE EVERYONE WAS SPENDING IN OFFERS AND LOWERING PRICES... THE KING JUST LET HIM BE FOUND. EVERY TIME SOMEONE SEARCHED FOR SOMETHING ELSE TO EAT… THEY FOUND A WHOPPER IN JUST TWO HOURS: 5.2% CTR (*2% ABOVE AVERAGE), 18% RISE IN WEBSITE TRAFFIC, 20.3%INCREASE ON E-COMMERCE SALES, 0% DISCOUNT ON OUR PRODUCTS |
| Medio | Case Study |
| Brand Manager | Lourdes Safié |
| Director ejecutivo de creación | Rodrigo Costas Ferreira |
| Digital Manager | Mario Limon |
| Director creativo | Marielos Soch |
| Montador | Daniel Castro |
| Diseñador | Carlos Vásquez |
| Responsable de conceptos / redactor | Daniela Archila |