Título | Face the Truth |
Agencia | iris |
Campaña | #facethetruth |
Anunciante | Global Climate Strike |
Marca | Global Climate Strike |
Fecha de primera difusión/publicación | 2019 / 9 |
Sector Empresarial | Agencias de publicidad |
Lema | #facethetruth |
Sinopsis | In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump. So we created an interactive protest sign that connects the voice of the streets to the face of Climate Change denial. |
Filosofía | A protest sign that connects the voice of the streets to the face of Climate Change denial. |
Resultado | Hundreds of tweets sent directly to Donald Trump's Twitter |
Medio | Prensa y publicaciones |
Mercado | Reino Unido |
Responsable de conceptos / redactor | Gabriel Abrucio |
Director creativo | Rachna Dhall-Haasnoot |
Director artístico | Gustavo Figueiredo |
Director ejecutivo de creación | Grant Hunter |
President/CEO | Chris Friend |