Título | Good Different |
Agencia | Iris |
Campaña | Good Different |
Anunciante | Suzuki |
Marca | Suzuki |
Fecha de primera difusión/publicación | 2022 |
Sector Empresarial | Automóviles |
Sinopsis | Our fantastical ad was entirely captured in-camera using an Alexa LF. Thanks to meticulously crafted sets and lighting it meant that the post work was minimal. Each set/scene was designed in SketchUp before moving to a concept render in Indigo to define textures and lighting. Each concept render was graded in Lightroom ensuring very accurate representations for framing and lighting before set build. The process also provides 3D construction plans and 3D files for printed elements such as the miniature helter-skelter and conveyor belts and bolts. This process worked extremely to manage non-visual clients encouraging bravery and creativity to flourish. |
Medio | Televisión |
Duración | |
Productora | Merman |
Postproducción | Black Kite |
Director creativo | Ross Taylor |
Miembro del equipo creativo | Jon Wedlake |
Miembro del equipo creativo | Matt Carter |
Responsable de la creación | Grant Hunter |
Productor | Emily Hendrey |