Starbucks - "Every name's a story"

Iris Worldwide London, Reino Unido

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5055

This ad is part of the ACT Responsible Collection

Marca: Starbucks
País: Reino Unido

Anunciante: Starbucks Corporation

Título	Every name's a story
Título (Lengua original)	What's Your Name?
Agencia	Iris Worldwide
Campaña	#MyBestSelf
Anunciante	Starbucks Corporation
Marca	Starbucks
Fecha de primera difusión/publicación	2020 / 1
Sector Empresarial	Restaurantes y comida rápida
Sinopsis	This campaign re-ignited Starbucks as a progressive brand, building on its strong heritage with the LGBT+ community. It was sparked by the fact that only 0.3% of TV adverts feature a transgender person, despite the community making up around 1% of the population.#whatsyourname is about the signature Starbucks act of writing your name on your cup; an everyday gesture many of us take for granted, but which can be a significant act of acceptance for transgender people. This was borne out through our own research, which showed trans people actually use Starbucks as a safe place to try their chosen names.Developed with the trans community, we created a commercial film that tells the authentic story of trying out a name in Starbucks through the experience of one fictionalised individual – James. In the film, he’s deadnamed (referred to by his birthname rather than his chosen name) by people around him, until the moment he’s asked his name for the first time, which happens to be in a Starbucks.
Medio	Web Film
Duración	90 seconds
Director ejecutivo de creación	Grant Hunter
Director creativo adjunto	Eli Vasiliou
Director artístico	Richard Peretti
Miembro del equipo creativo	Giulia Frassine
Miembro del equipo creativo	Anny Heyden
Miembro del equipo creativo	Matt Gray
Managing Partner	Amy Bryson
Business Director	Elisha Pearce
Director de cuentas	Stephen Bennett
Productor de la agencia	Emily Hendrey
Planificador de cuentas	Raj Thambirajah
Planificador de cuentas	Florence Evans
Art Production	Lu Howlett
Art Production	Jody Brown
Art Production	Paris Bennett
Montador	Vino Vethavanam
Diseñador	Katrina Loosemore
Diseñador	Roger Norris
Diseñador	James Butt
Diseñador	Mollie Wade
Diseñador	Jess Leonard
Diseñador	Josh West
Diseñador	Nicole Vanner
Motion	Mike Tsang
Motion	Rebecca Ransom
Retocador	Kevin Relf
Retocador	Cat Wood
Social	Beth Carroll
Social	Tom Langan
Social	Chaz Callingham-Woods
Artwork	Billy Thomas
Artwork	Kyle Nagle
Artwork	Tom Park
Artwork	Murat Ince
Artwork	Rebecca Koss
Retocador	Kevin Relf
Retocador	Cat Wood
Business Affairs	Katie Singer
PR	Rachel Geraghty