Samsung Galaxy S9 - "SportsCenter Emoji-Fied"

Leo Burnett Tailor Made

Leo Burnett Tailor Made São Paulo, Brasil

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Título	SportsCenter Emoji-Fied
Agencia	Leo Burnett Tailor Made
Campaña	SportsCenter Emoji-Fied
Anunciante	Samsung
Marca	Samsung Galaxy S9
Fecha de primera difusión/publicación	2019
Sector Empresarial	Telefonía móvil y buscapersonas
Filosofía	Samsung launched the Galaxy S9 smartphone with an innovative app that transforms anyone into a personalized emoji. To show this innovation, we had an intervention on ESPN's SportsCenter and transformed the anchors into emojis. Live. In other words, for the first time ever, the most-watched sports program in the world was presented by emojis. An innovative way for Samsung to launch a product in an entertaining way.
Medio	Interactivo
Duración	105 seconds
Account Manager	Raphael Chiorino
Responsable de la creación	Marcelo Reis
Director artístico	Breno Ribeiro
Director artístico	Ivan Loos
Production Company	Animuz
Media Placement	ESPN
Creative Vice President	Wilson Mateos
Creative Director	Pedro Utzeri
Creative Director	Vinicius Stanzione
Responsable de conceptos / redactor	Fabio Nagano
Responsable de conceptos / redactor	Henrique Zirpoli
Agency Producer	Dudi Ciampolini Bourroul
Editor	Chrystian Danucalov
Montador	Jack La Noyée
Montador	Matheus Basilio
Account Lead	Fabio Brito
Account Director	Mariana Nunes
Client	Loredana Sarcinella
Agency Production Director	Maria Fernanda Moura
Media Vice President	Andrea Hirata
Media Director	Heloisa Goldman
Media Manager	Alexandre Suzuki
Media	Thais Miranda