Título | Black Salary Friday |
Agencia | Leo Burnett Tailor Made |
Campaña | Black Salary Friday |
Anunciante | Instituto Identidades do Brasil (ID_BR) |
Marca | Instituto Identidades do Brasil (ID_BR) |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Filosofía | In Brazil, black worker’s salary is 47% lower than white ones. The Black Awareness Day and Black Friday happen in the same week. How to draw attention to racial equality when everybody is thinking about discounts? ID_BR (Brazil’s Identities Institute), a NGO for black rights, launched the Black Salary Friday campaign. A fictitious promotion offering a 47% discount when hiring a black person. We spread banners and videos announcing the sale. By clicking the offer, people discover how bad is the situation of black workers in Brazil. |
Medio | Interactivo |
Duración | |
Responsable de conceptos / redactor | Fabio Nagano |
Responsable de conceptos / redactor | Filipe Medici |
Responsable de conceptos / redactor | Renato Ramalho |
Responsable de conceptos / redactor | Rafael Fagundes |
Agency Production Director | Maria Fernanda Moura |
Agency Producer | Carol Araujo |
Editor | Matheus Basilio |
Account Lead | Fabio Brito |
Ejecutivo de cuentas | Caio Rosario |
Media Vice President | Andrea Hirata |
Planning | Tiago Lara |
Digital Project Lead | Denis Gustavo |
Digital Project Manager | Pedro Rais |
Digital Planner | Katia Rosa |
Content Director | Andreza Aguiar |
Client | Luana Genot |
Audio Production Company | S de Samba |
Responsable de la creación | Marcelo Reis |
Creative Vice President | Wilson Mateos |
Director artístico | André Rival |
Director artístico | Claudio Junior |
Director artístico | Marcela Jardini |
Director artístico | Breno Ribeiro |
Production Company | S de Samba |