Tigran Gevorgyan

My name is Tigran. I have been in the creative industry for about 6 years. I am currently the Copywriter team lead at Doping Creative Agency, one of Armenia's market leaders.

I teach Copywriting at Russian-Armenian University, Faculty of Advertising and Media. Also, I'm a member of the Republican Commission on Social Advertising that reviews and licenses nation-wide social campaigns.

My clients include brands and agencies like Mercedes-Benz, UNFPA, Volvo, Ministry of Justice, etc.

I like to remind my students the words of Sir John Hegarty: “Copywriting is not an occupation; it’s a preoccupation.” That means comprehensive research is key. Scrolling through social media 9 to 5 doesn’t cut it. Go out there and eavesdrop on real-life conversations. Engage your target audience–they’re real people.