Burgenland - "The Best Bits of the Lakeside"

Wien Nord (now Serviceplan)

Wien Nord (now Serviceplan) Wien, Austria

1003

Marca: Burgenland
País: Austria

Anunciante: Burgenland Tourism Board

Título	The Best Bits of the Lakeside
Agencia	Wien Nord (now Serviceplan)
Campaña	The Best Bits of Burgenland
Anunciante	Burgenland Tourism Board
Marca	Burgenland
Fecha de primera difusión/publicación	2023 / 9
Sector Empresarial	Destinaciones (Países y lugares)
Filosofía	From the expansive north to the sunny center and the historically rich south: Each of Burgenland’s three regions is unique in itself and has its distinct character. What they all have in common is the breathtaking landscape characterized by gentle hills, picturesque vineyards, the endless expanse of Lake Neusiedl and immense culinary diversity. With these ingredients – and for the second time featuring the character actor Nicholas Ofczarek as the protagonist – Wien Nord Serviceplan has developed this year's autumn campaign for Burgenland Tourism with a series of short films highlighting Austria’s most breathtaking locations and culinary highlights with ‘The Best Bits of Burgenland’ The cinematic aesthetic showcases the best food and wine of Burgenland, shot in stunning locations with visual references to cinematic bacchanalian scenes and Old Master paintings of delectable feasts. “The Best Bits of Burgenland”. With his exceptional screen presence Ofczarek turns Burgenland into a stage where he performs almost like in an outdoor theatre. All it takes for this is a beautiful natural backdrop in the North, Central, and Southern Burgenland. Embedded in all four films is a lavishly set table with culinary delights and the finest wines from each region, while Nicholas uses his acting skills to explore various genres – whether with luxurious gentleness, profound longing, or fervent passion, he embraces the diverse expressions of enjoyment. And for all these facets there are abundant pleasures for the palate to be found. Because: Taste like this only stars in Burgenland! The second campaign featuring Nicholas Ofczarek, the prolific star of movies and TV was again shot by director Tessa Kadletz in cooperation with film production company Das Rund and photographer Felix Vratny. Filming took place on magnificent open-air stages: at the pier in Mörbisch, at the idyllic Zicklacke in Illmitz, the Donatuskapelle in Neckenmarkt and opulent Burg Schlaining castle in Stadtschlaining. For the culinary presentation, the respective top restaurants in the area coordinated with a special culinary supervisor. Typical regional delicacies such as bean and potato stew, pan-fried pikeperch, red wine braised roast, goose breast, Dobos torte and Ilonka slices were served. Some of these mouth-watering dishes were freshly prepared on set and expertly staged by a food stylist. The campaign made its debut on September 18th during a press event at the Filmhaus Vienna movie theatre and is now airing in Austria and Germany across TV, radio, digital, social media, print, in special advertising formats and on analog and digital outdoor advertising.
Medio	Televisión
Duración	26 seconds
Responsable de la creación	Christian Hellinger
Director creativo	Stefan Grgic
Director creativo	Stefan Kopinits
Director artístico	Elisabeth Laggner
Actor /Celebridad	Nicholas Ofczarek
Diseñador gráfico	Sophie Anna Gabriel
Diseñador gráfico	Sebastian Hofer-Nonveiller
Responsable de conceptos / redactor	Stefan Grgic
Responsable de conceptos / redactor	Josephine Gasser
Final Artist	Stefan Löffler
Director de cuentas	Marlene Laimgruber
Media Agency	Mediaplus
General Manager	Verena Kehr
Productora	Das Rund GmbH
Realizador	Tessa Kadletz
Director de fotografía	Flora Fecske
Productor	Jörg Bonner
SFX	Blautöne Studio