| Título | IT'S A GIRL |
| Agencia | Ogilvy Bolivia |
| Campaña | IT'S A GIRL |
| Anunciante | Supermercados Ketal |
| Marca | Ketal |
| Fecha de primera difusión/publicación | 2023 / 11 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Lema | How crucial is to change in time. |
| Sinopsis | When Ogilvy’s team sat down to write the story, they wanted it to be a truth bomb. Ries & Trout's Law of Candor stuff. The truth? If they didn't shake things up fast, they'd lose the sweet connection they still had with the people. So, they crafted this story of a guy making a last-minute decision that turns into a tribute to what could've been – all because he waited too darn long. A wake-up call that's not just staying at home as part of KETAL's new campaign to show off their snazzy logo but something people can adopt. A nudge to think about what needs changing before it's too late. 'Cause brands are like people, and KETAL's not just giving you a new logo; it's giving you some life advice that goes beyond the shopping cart. Henry Medina, Chief Creative Officer of the Agency, summed it up, saying, "It's not just about the new look; it's about stirring up human emotions beyond the checkout line." |
| Filosofía | How crucial is to change in time. |
| Problema | It was almost to late to change our brand before our clients leave us. |
| Resultado | 30K + views in the first 48 hours. Best campaign of the week in Merca2.0. Reviews in UK, USA, Mexico, Australia and Colombia in the first day of launch. |
| Medio | Televisión |
| Duración | |
| Mercado | Bolivia |
| Chief Creative Officer | Henry Medina |
| Executive Project Manager | Claudia Rojas |
| Sr. Copywriter | Gerson Irazabal |
| Head of Digital | Karina Llanos |
| Graphic Designer | Andrés Vega |
| Graphic Designer | Germán Pongo |