Karla Santa Anna (Crayo)

I am Karla Santa Anna, but people also know me as Crayola or Crayolus. I'm proud to have been born and raised in Mexico City. I'm a highly strategic and versatile creative, holding a Bachelor of Arts in Visual Communications. With two decades in the Advertising Industry under my belt, I've had the privilege of working as a Creative Director and Art Director at several multinational agencies like JWT, Marcel (Publicis Groupe), and Y&R (which has now transformed into VML).

Six years ago, I moved to the sunny city of Los Angeles. During this time, I've embraced freelancing, collaborating with a range of agencies like ROW, 0-1 agency, Latinworks, La Reyna, Ogilvy LA/NY/& Health, and Gallegos United. Alongside these, I occasionally work on independent projects for the Mexican and LATAM markets.

Outside of advertising, I sometimes wear the hats of an illustrator and a music experimentalist. I believe my purpose is to explore creativity in as many ways as possible. Anything related to the cosmos, meditation, mental health, music, art and experimentation in all its forms, sparks my interest.

I am a permanent US resident
( Greencard - EB1 Visa )

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Worked and pitched for:

Nestlé, Coca Cola, Schering Plough, Nescafé, Special Olympics Global, Heineken, Johnson & Johnson, Cerveza Sol, Bonafont, Proactiv USA, Save the Children, CeraVe Global, SkinCeuticals USA, La Roche Posay USA, Telefonica Movistar, Kimberly Clark, Diageo, Danone, Cadbury Adams, Kraft, Pirelli, Saks Fifth Avenue, Unilever, Walmart, LG Electronics, Sanofi, Tec de Monterrey College, Gaia Amazonas Foundation, Naranjo Afterschool, Fundacion Michu y Mao, Reves Distillery, Lipton Tea, Yummies, Bafar, Gallo Olive Oil, Chick-fil-A.