Kit kat - "The Day Advertising Had A Break"

J. Walter Thompson Colombia

J. Walter Thompson Colombia Bogotá, Colombia

6987

Título	The Day Advertising Had A Break
Agencia	J. Walter Thompson Colombia
Campaña	The Day Advertising Had A Break
Anunciante	Nestlé
Marca	Kit kat
Fecha de primera difusión/publicación	2015 / 3
Sector Empresarial	Barras rellenas y chocolatinas
Sinopsis	J. Walter Thompson Colombia found a powerful vehicle to convey Kit Kat's concept "have a break": advertising itself. And the truth is that there are people who never take breaks: the models in other brands’ billboards. This gave the agency the idea to negotiate with some of the most famous brands in the country to let them give their models a break. For the execution J. Walter Thompson got in contact with the original models and photographers of each billboard to remake the exact same ad. Just with one simple difference: the models were all taking a break with a Kit Kat bar. Next to the billboard, a dispenser with Kit Kat read: "Like the model in this billboard, you too can have a break. Take one.”
Medio	Billboard
Duración	120 seconds
Deputy Executive Creative Director	Rodolfo Borrell
Director creativo adjunto	Andrés Norato
Director creativo adjunto	Claudia Murillo
Director creativo	Jaime Perea
Director artístico	Nicolas Acosta
DIRECTOR DE SERVICIO AL CLIENTE	Antonio Abello
Director de cuentas	Lisseth Trejos
Director de publicidad	Juan David Rico
Director de publicidad	Carlos Madriñan
Director de publicidad	Andres Trochez
Director de publicidad	Maria Clemencia Espinosa