Luis Camano

Luis Camano

CCO at imper/active
Los Angeles , Estados Unidos

Sumario

Luis Camano
Creative Director, Speaker, Mentor, Professor, Barista.

I believe in the power of sharing experiences, with the purpose of helping younger generations thrive and, along the way, take
our industry to the next level.

During my 40 years (and counting) in advertising, I have worked at big, small, medium, holding and independent agencies.
Along the way, helping them succeed both creatively and financially, despite size, nature of clients, or budgets.

Proudest moment of my career? Seeing the people who’ve worked along me, become leaders in advertising.

Conducted workshops and talks, both in English and Spanish, at The Cannes Lions Advertising Festival, the 4A’s, Miami Ad School, VCU Brandcenter, Loyola Marymount University, Creative Ladder, Chapman University, and a number of ad and marketing agencies around the globe.

I’m also co-founder of Imper/Active, a marketing agency devoted to helping ONGs, local communities and private corporations, make the world a better place.

My love for advertising compares only to my devotion to football (soccer), street art and coffee.

Positions

CCO
Imper/Active
Estados Unidos
January 2020 - Presente (4 años 10 meses)
I founded this marketing agency with the goal of helping NGO's, Governments, and private companies, communicate their marketing efforts for purpose and mission-driven work.
Executive Creative Director
Freelance
Estados Unidos
2017 - Presente (7 años 10 meses)
Founder, Chief Creative Officer
Key Activations
Estados Unidos
2017 - 2022 (5 años)
Director of Brand Activation
Huntington Beach, Estados Unidos
2016 - 2017 (1 año)
Executive Creative Director
Freelance
Estados Unidos
2015 - 2016 (1 año)
Chief Creative Officer
Irvine, Estados Unidos
2004 - 2015 (11 años)
Luis’ career spans over 25 years covering the entire marketing spectrum. From advertising to consumer promotions, experiential, digital content, and retail activation, he focuses on generating and championing well-rounded ideas that engage consumers.
He has developed award winning programs for many major brands, including Pepsi, Arby’s, Coca-Cola, California Lottery, Jose Cuervo, Volkswagen, Microsoft, LG Mobile, Logitech, Nestlé, Jagermeister, Skinny Cow and The UPS Store.
Luis has won some of the top awards in his field, including Reggies, PRO Awards, Design of the Times, Clios, ADDYs, New York Festivals, Graphis Advertising, Effies, EX Awards and Art Directors Club/NY.
Luis has enjoyed stints at BBDO/Buenos Aires, BBDO/NY, and the last 11 years at Alcone. As Chief Creative Officer, he oversees the creative product for all Alcone clients, in two offices (Darien, CT and Irvine, CA). Loving every single minute of it.

Other professional activities

American Association of Advertising Agencies, New York

Training
August 2023 - Presente (1 año 3 meses)
I'm in charge of creating content and provide training (workshops) for member agencies, clients and individuals.

Cannes Lions

Speaking
June 2022 - Presente (2 años 5 meses)
Speaker for the Cannes Lions Academies (Creative, Brand and Students)

Webby Anthem Awards

Awards Jury Member
January 2021 - Presente (3 años 10 meses)

thinkLA (LA Advertising Club)

Board Director
January 2016 - 2024 (8 años)
Along with the Director and other Board Members, we set the agenda for ThinkLA's mission. Deeply involved in the education, diversity, inclusion for the younger generations of ad students and professionals.

The Webby Awards, New York

Awards Jury Member
January 2012 - Presente (12 años 10 meses)

International Academy of Digital Arts & Sciences

Member
January 2012 - Presente (12 años 10 meses)
Joined this group of industry experts and visionaries, to work together for the advancement of the electronic medium.

PHNX 2024

Awards Jury Member

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