Ksenija Vukcevic
Project Manager/ Creative Manager at New Moment New Ideas Company
Belgrade, Serbia
TítuloThe Most Important Unpublished News
Agencia
Campaña The Most Important Unpublished News
Anunciante ANEM
Marca ANEM
Fecha de primera difusión/publicación 2023 / 4
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis It has been 24 years since one of the most influential Serbian independent journalists Slavko Curuvija was killed by authoritarian regime of Slobodan Milosevic. But the judicial court process is still ongoing and hidden from the public. For more than two decades, people of Serbia are waiting to hear the most important news for the media freedom in the country. A news that still hasn’t happened. To break the silence and defend the freedom of media, we made the campaign and on front pages of the 5 largest daily newspapers in Serbia We published “The most important unpublished news”, a blank space with just a headline and a footnote explaining our cause. Footnote stated “This empty space is reserved for news about the verdict for the murder of journalist Slavko Curuvija, for which we have been waiting 24 years to be published. It depends of the outcome of the trial, which has been going on for years, whether the truth will finally see the light of the day or remain hidden from us forever”.
Medio Prensa y publicaciones
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
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