Advertiser with 13 years of experience in creative conceptualization, business development, digital transformation, and comprehensive strategy. For several years, I worked as a copywriter and creative director before transitioning into strategy.
I have worked in agencies such as Nextperience, Geometry Global, MEC (Wavemaker), Carat, and Humans, managing local and regional clients from various industries: Hyundai, Samsung, Puma, UCAL, Motorola, Abbott, Cerveza Cristal, Pilsen Callao, Guaraná Backus, Toyota, Adidas, and Reebok.
Additionally, I have had the opportunity to work as a professor at the Brother School of Creativity and the Toulouse Lautrec Institute.
Currently, I hold the position of Chief Strategy Officer at Humans, an independent Peruvian agency, and I work as a communication strategy consultant for USAID projects in Central America through the Guatemalan organization Alterna.