Santiago Varese

Currently a Creative Copywriter and Art Director in Publicis Impetu (Uruguay), he majored in Communications and Film Studies before diving head first into the world of advertising.

His love for the craft first drove him to PIMOD in 2017, where he and his collegues won the first local awards in the agency's history, and helped bring the international brand Car One - now the country's biggest car store - to uruguayan soil.

He then moved to Publicis Impetu in 2021, working with such brands as Pepsi, Jeep, Movistar, Tienda Inglesa, Uruguay's National Airport, and Pilsen. There, he collaborated on multiple campaigns that went on to win multiple awards on the Effie Awards, the Campanas de Oro, and Desachate.

In 2022 he became an Art Direction teacher in Brother, the school where he first found his passion.