| Título | Gunshot |
| Agencia | BBDO Guerrero |
| Campaña | Gunshot |
| Anunciante | Philippine Cancer Society |
| Marca | Philippine Cancer Society |
| Posted | May 2004 |
| Producto | Anti Smoking Campaign |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Lema | If you smoke, you are killing yourself |
| Sinopsis | A man lighting up a cigarette whose head suddenly explodes after taking a hit. Supers: If you smoke, you kil yourself. |
| Filosofía | Strongly associate smoking with death of suicide. |
| Problema | 55 Filipinos die everyday from tobacco related illness. But awareness of the dangers of smoking remains low. |
| Medio | Televisión |
| Duración | |
| Mercado | Filipinas |
| Director ejecutivo de creación | David Guerrero |
| Director artístico | Tony Wiliams |
| Responsable de conceptos / redactor | Kevin Pereira |
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