| Título | The new national jersey |
| Agencia | King |
| Campaña | The new national jersey |
| Anunciante | ICA |
| Marca | ICA |
| Posted | Noviembre 2018 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | On the back of the players:Celery sticksPizza with kebabPotato saladHeader and body copyProud sponsor to this year’s football championshipWe have great prices on everything you may need to enjoy the matches this summer. Welcome to ICA – sponsor to the Swedish national football team.Explanation:Sweden’s biggest chain food store ICA is a sponsor of the Swedish national football team. During this year’s World Cup they had great prices on products people could eat while watching the games. This print was a way of showing both things. |
| Medio | Cartel |
| Jefe de cuentas | Sunit Mehrotra |
| Director creativo | Frank Hollingworth |
| Director de proyectos | Peter Preisler |
| Director de producción | Anna Sjöberg |
| Director artístico | Emelie Jinhee Johnsson |
| Responsable de conceptos / redactor | Christoffer Dymling |
| Director Digital | Johan Tesch |
| Diseñador gráfico | Calle Cassel |
| Fotógrafo | Eva Edsjö |
| Marketing Manager | Mats Liedholm |
| Campaign Manager | Peter L Svensson |
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