American Association of Advertising Agencies Team Members

I have worked in advertising focused on media and communications planning for over 25 years, leading diverse multi-layered accounts for clients like Procter & Gamble and Avon, among others. This experience has afforded me a genuine understanding of the client and agency relationship, and the role of people in delighting clients and driving growth for them. In 2012, I was recognized by AdvertisingAge as a ‘Woman to Watch’ and was the recipient of the John A. Reisenbach Foundation Distinguished Citizen Award in 2016. My personal mantra: ‘The surest way not to fail is to determine to succeed.’- Richard Brinsley Sheridan

With extensive creative and media agency experience, I am an integrated communications professional who thrives at the intersection of creativity and media. Known for driving results in complex, demanding B2C and B2B categories. Strong global experience gained through senior leadership roles on ExxonMobil, Brown-Forman and MasterCard. I am a natural collaborator and problem-solver with significant business development success. I enjoy a challenge, continuously learning and building energetic teams. Key Strengths: Account Management | Strategy | Media | Integrated Communications | Agency Management | Team Leadership | Operations | Project Management | Strategic Partnerships | Maximizing Team Effectiveness | Driving Marketing Innovation | Inspiring Trust and Confidence in Client and Internal Relationships

Mollie Rosen oversees agency relations and is responsible for engaging with member agencies, providing them with guidance and insights and facilitating access to the entire suite of 4A’s resources and assets. With nearly 20 years of account-management experience in the advertising industry at such agencies as McCann Erickson, D’Arcy, Saatchi & Saatchi and Publicis, Rosen is uniquely equipped to identify opportunities and deliver solutions to 4A’s member agencies that add value to their overall operations. During her successful agency career, Rosen worked with some of the world’s biggest marketers and consumer brands. Cutting her teeth on Unilever’s Vaseline Intensive Care franchise, she went on to spend much of her career working alongside Procter & Gamble. Highlights from that partnership include launching the Always “Being a Girl” campaign (now in its 14th year), launching Charmin in Mexico as a strong challenger brand and growing Crest from a toothpaste brand to a global oral-care franchise and market leader. Since joining the 4A’s in April of 2014, Rosen has brought her fresh perspective and eagerness to colleagues and agency members, helping to reshape the vision and strategy for 4A’s membership services and ultimately deliver even more meaningful programs and partnerships.