Critical Mass' Director of DE&I, Taylor Cook, delineates the agency's programs and policies for creating a fairer, more equitable workplace for women. leer más
With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies their predictions on how the deployment of AI will evolve next year in advertising and marketing. leer más
Despite the worldwide geo-political instabilities and unstable economic outlook for 2024, we are seeing new paradigms emerging in advertising that mean creatively the business continues to expand and grow. leer más
Cheil Connec+ hosted a panel discussion at SXSW titled ‘Keeping up with the Outperformers’ where we discussed the evergreen attributes of Outperformance that can benefit start-ups, scale-ups and turn-arounds wanting to grow despite economic headwinds. leer más
A curation of intimate, entertaining discussions, unpicking the secrets to a successful, harmonious and ultimately fun client/agency relationship. leer más
In the beginning, there were many skeptics. Some thought influencer marketing was a fad. Some wrote it off as a minor tool in their arsenal.
But there are no skeptics left. Fro... leer más
DEPT CEO Pim van Helten brings us back to marketing fundamentals with renewed focus on brand strategy. No matter the medium, consistency is critical leer más