Insights: The Cutting Edge of Advertising tag: advertising-2 - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
por Mark Tungate on 11 October 2023
As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... leer más

Mark Tungate
por Mark Tungate on  6 February 2023
We all know that the Super Bowl is a showcase for some of the year’s most scrutinized advertising. But how did it get that way? And why is it still thriving? leer más

Mark Tungate
por Mark Tungate on  5 May 2020
Do consumers want to hear from brands during the crisis? And if so, what should brands be saying? We ask three industry thinkers.  leer más

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