Exploring cultural duality among Asian American consumers
Lindsey Gano, Account Supervisor at H/L, explores the cultural duality among Asian American consumers for marketing insights. leer más
Insights: The Cutting Edge of Advertising tag: marketing-2 - Insights
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Why Paris is winning battle of the brands at this year’s Olympics
One week on from the (alternately beautiful, sometimes confusing) Paris 2024 Olympics opening ceremony, the online chatter is finally dying down – meaning we can now get to the most important topic of all: Who is winning the battle of the brands at this year’s Games? leer más
Soundbites from ad land: The slowdown on diversity, equity, and inclusion
As an industry, the emphasis on DEI across all spectrums has come to a stand still and we've still got a lot of progress to make. Experts in the advertising industry chat with AdForum on why they think the conversation has slowed and how we can keep the movement for progress going. leer más
Pulling the Right DTC Levers: 2023 Edition
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. leer más
How to foster brand love during economic uncertainty | ICF
We have heard the word “unprecedented” too many times in recent years, but it’s hard to think of any other word to describe what our society is going through. Coming... leer más
What’s the future of the marketing press?
How is the marketing press faring in 2022? As a unique gathering of journalists, through its jury and the related Press Club, the Epica Awards ought to have an idea. leer más
Successful Marketing Procurement Revolves Around Empathy
After a period of such financial pressure and stress, improving return on investment of their – often increased – marketing budgets will be front of mind for many marketers. leer más
Add(vertising) Value: How Brand Marketers Can Capitalize On Clearer Costs
The smartest advertisers at the forefront of the market have realized it’s crucial to baseline and track the cost of deliverables, informed by industry benchmarks and protocols. leer más
Can Vertical PR Fuel an Ad Agency’s Growth?
We see vertical publicity as the most close connection between an article placement and snagging that new business opportunity. leer más
Analyze This: Brands Needs To Rethink Marketing Budgets For A Merry 2021
Marketers today are being asked to do a lot more with a lot less, but to make truly informed decisions, stakeholders need a clearer means to access the ROI on particular projects. leer más
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