| Título | XO Bikes built by Ex-Offenders |
| Agencia | VCCP |
| Campaña | Brand and Launch Campaign |
| Anunciante | Onwards and Upwards |
| Marca | XO Bikes |
| Fecha de primera difusión/publicación | 2023 / 4 |
| Sector Empresarial | Bicicletas |
| Filosofía | XO Bikes(xobikes.com), the not-for-profit bike workshop, launched XO Bikes built by Ex-Offenders campaign to raise awareness of the work they do, helping stop the cycle of reoffending by giving ex-offenders jobs that will change their lives for good, with the help of agency of record, VCCP and its content production studio, Girl&Bear. |
| Medio | Prensa y publicaciones |
| Director ejecutivo de creación | Jim Thornton |
| Senior Creative | Simon Connor |
| Senior Creative | Steve Cross |
| Business Director | Charlie Griffith |
| Agency Creative Producer | Sally Archer |
| Fotógrafo | Lol Keegan |
| Retail Photographer | Andrew Twort |
| Retouching | Stanley's Post |
| Productora | Girl&Bear |
| Head of Design | Jordan Blood |
| Senior Designer | Carl Sherry |
| Diseñador | Robert Churcher |
| Studio Manager | Daniel Datson |
| Studio Manager | Scott Mitchell |
| Artworker | Lee Forster |
| Artworker | Thomas Whetnall |
| Artworker | Liam Leal |
| Artworker | Kayleigh Moore |