| Título | Timeless |
| Agencia | BETC Paris |
| Campaña | Life is a beautiful sport since 1933 |
| Anunciante | Lacoste |
| Marca | Lacoste |
| Fecha de primera difusión/publicación | 2017 / 5 |
| Sector Empresarial | Prendas deportivas |
| Sinopsis | We’re in the 1930s, and on a railway station a young man bumps into a woman he’d like to see again. After a moment’s hesitation he leaps aboard the train: and so begins a thrilling pursuit through the carriages – and through the decades. As he moves through time, the man’s Lacoste outfit changes to reflect the era. He runs, jumps and scrambles after the young woman, who soon realises what’s happening. Finally they come together in a kiss. Love, like Lacoste, is timeless. A young man bumps into a woman on a railway station platform as she boards a stream train. Realising he's smitten, he jumps on the train and begins searching for her. As he moves through the carriages he also travels through time, and we see the decades unspool - 50s, 60s, 70s - until the couple finally meet in the present day. Of course, he's been wearing Lacoste all along, because it's timeless. |
| Medio | Televisión y Cine |
| Duración | |
| Banda Sonora | November |
| Montaje | Whitehouse Post |
| Director medios comunicación | Julien Leveque |
| Music Creative Director | Christophe Caurret |
| Director de publicidad | Sandrine Conseiller |
| Director de publicidad | Amandine Morel |
| Director de publicidad | Mylène Atlan |
| Director de publicidad | Sophie Dussillol |
| Responsable de cuentas de agencia | Bertille Toledano |
| Responsable de cuentas de agencia | Marina Zuber |
| Responsable de cuentas de agencia | Fanny Buisseret |
| Responsable de cuentas de agencia | Jeanne Chalumeau |
| Director ejecutivo de creación | Rémi Babinet |
| Director creativo | Antoine Choque |
| Director artístico | Aurélie Scalabre |
| Responsable de conceptos / redactor | Olivier Aumard |
| Traffic Director | Kémi Zinsou |
| Planificador estratégico | Fabien le-Roux |
| Productor de la agencia | Fabrice Brovelli |
| Productora | Wanda Paris |
| Productora | Academy Films |
| Producción de sonido | GUM – Green United Music |
| Realizador | Seb Edwards |
| Música | Max Richter November |
| Media Agency | Havas Media |
| Postproducción | Mikros Image |