| Título | Things are a little different here on Saturday nights |
| Agencia |
IPNY, Inc.
|
| Campaña |
Not your typical evening at the museum
|
| Anunciante |
Brooklyn Museum
|
| Marca |
Brooklyn Museum
|
| Fecha de primera difusión/publicación |
2017
|
| Sector Empresarial | Festivales, museos
|
| Sinopsis | As Brooklyn’s demographics changed, the Brooklyn Museum became hipper to attract a younger audience. The Museum started a series of Saturday night social events and got attendees to enroll in its prospect database. This award-winning series of posters not only built a more contemporary personality for the Brooklyn Museum, but spread the word in a fun, engaging way. |
| Resultado | Attendance shot up and continued for as long as the programs lasted, with the majority of attendees becoming new museum members. |
| Medio |
Prensa y publicaciones
|
