AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Health & Beauty

 
UPLIFTING ANTHEMS, TERRIFYING JOURNEYS, DRUGS AND COMPASSION – THIS SECTOR HAS SOMETHING FOR EVERYONE.

The singing vulvas were a sensational worldwide hit for Libresse and AMV.BBDO, disrupting convention and far outshining the competition in this sector. Having said that, Procter & Gamble made a good showing with three very different spots, for Old Spice, Vicks and Gillette. No surprise to see FCB and The Learning Corp here with the gripping animated spot ‘One Word’, or the epic Dollar Shave Club film. Newly legalised marijuana made an appearance thanks to director Spike Jonze and ‘The New Normal’. And the category wouldn’t be complete without Johnson & Johnson and its superb ‘5B’ film about the heroic nurses who helped patients face up to HIV and AIDS.

Most awarded
campaigns, brands &
agencies in
Health & Beauty in 2019

Most awarded
campaigns, brands and
agencies in
Health & Beauty in 2019

CAMPAIGNS

Brand, Title, Agency
1
AMV BBDO, London
2
McCann Paris, Neuilly sur Cedex
3
Wieden + Kennedy, São Paulo
4
Publicis Singapore
5
Area 23, An IPG Health Company, New York
6
7
Mekanism, New York
8
Shiseido Creative Division
9
Grey New York
10
11
McCann Health, Shanghai
12
Grey New York
13
Serviceplan Group France, Paris
14
McCann Manchester, Macclesfield
15
DDB Mudra, Mumbai

BRANDS

Brand
1 Bodyform/Libresse
2 L'Oréal
3 Gillette
4 Old Spice
5 Shiseido

AGENCIES

Name
1 AMV BBDO, London
2 McCann Paris, Neuilly sur Cedex
3 Publicis Singapore
4 Grey New York
5 SHISEIDO CO., LTD., Tokyo

Watch

TítuloViva la Vulva
Agencia
Campaña Viva la Vulva
Anunciante Essity
Marca Libresse
Fecha de primera difusión/publicación 2018 / 11
Sector Empresarial Higiene femenina
Sinopsis Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them.
Medio Web Film
Duración
Montaje
Producción de sonido
Realizador
Productora
Productor ejecutivo
Productor de la productora
Casting
Cinematografia
Wardrobe
Jefe de decorados
Montador
Postproducción
Colorista
Efectos especiales
Efectos especiales
Productor de la productora
Motion Graphics
Motion Graphics
Nuke
Nuke
Nuke
Nuke
Nuke
Nuke
Producción musical
Music Supervision
Music Supervision
Music Supervision
MUSIC Artist
Music Producer
Music Producer
Music Producer
Sound Designer
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Strategist
Strategist
Strategist
Agency TV Producer
Retocador
TítuloThe Non-Issue
BriefOne fashion magazine has always set the agenda: Vogue. L’Oreal Paris persuaded British Vogue to launch “The Non-Issue”. The magazine was classic Vogue, except its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. Because age should be a "non-issue". The Vogue "non-issue" outsold the one featuring Rihanna on the cover.
Agencia
Campaña The Non-Issue
Anunciante Groupe l’Oréal
Marca L’Oreal & British Vogue
PostedNoviembre 2019
Sector Empresarial Productos de belleza y perfumes
Sinopsis One magazine has always set that agenda; Vogue. The rule maker.L’oreal Paris persuaded British Vogue to launch “The Non-Issue” in the belief that age should not be an issue.It’s everything you expect from Vogue, only its 80 pages are dedicated to representing women over 50. From Jane Fonda and Helen Mirren, to the acclaimed correspondent Christiane Amanpour and talented comedienne Jennifer Saunders. Every editorial, fashion shoot and every single piece of advertising challenges ageist stereotypes and positively shapes our perception of age.Results:40, 000 new readers in just 2 weeks.90% positive social mentions of L’Oreal Paris.19 Million organic reach.More coverage than Vogue’s most successful September Issue featuring Rihanna.
Problema The fashion and beauty industries remain mostly youth-obsessed. Age discrimination in 2019 is still a problem. Nowhere is this age agenda more apparent than in magazines. It’s little wonder so many women of 50+ feel overlooked and invisible.
Medio Case Study
Agency
Director ejecutivo de creación
Director creativo
Director ejecutivo de creación
Integrated Creative Director
President / Executive Creative Director
Creative President
Beauty Team President
President & Chief Creative Officer
President & Chief Creative Officer
Creative Excellence Manager
Head of Social Media
Global Account Director
Global Planning Director
Chief Strategy Officer
Chief Production Officer
Planning Partner
Junior Planner
Managing Partner
Senior Account Manager
Project Director
Productor
Realizador
Montador
Montador
Director artístico
Art Director Assistant
Global Brand President
Managing Director
General Manager
Creative Strategy
AR/VR Business Development Facebook
TítuloEndless Commercial
Título (Lengua original)O Filme Infinito
Agencia
Campaña Endless Commercial
Anunciante Procter & Gamble
Marca Old Spice
Fecha de primera difusión/publicación 2019 / 2
Sector Empresarial Desodorantes
Filosofía Wieden + Kennedy São Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on air for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours  at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records.
 
The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico.
Medio Televisión y Cine
Duración
Más información www.ocomercialinfinito.com.br
Responsable de conceptos / redactor
Director artístico
Director artístico
Productor de la productora
Productor de la productora
Productor de la productora
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Director creativo
Productor digital
Productor digital
Supervisor de arte
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Planificador estratégico
Planificador estratégico
Planificador estratégico
Planificador estratégico
Planificador estratégico
Planificador estratégico
Planificador estratégico
Planificador estratégico
Productora
Realizador
TítuloEvery Child Deserves the #Touchofcare - One in a Million
Agencia
Campaña #TouchOfCare
Anunciante Procter & Gamble
Marca Vicks
Fecha de primera difusión/publicación 2018 / 10
Sector Empresarial Medicamentos
Medio Televisión
Duración
Marketing Manager
Responsable de la creación
Productor de la agencia
Productor de la agencia
Brand Director
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Productora
Realizador
TítuloOne Word film
Agencia
Campaña ONE WORD
Anunciante The learning corp
Marca The Learning Corp
Fecha de primera difusión/publicación 2019 / 4
Producto Constant Therapy
Sector Empresarial Hospitales & Clínicas
Sinopsis The Constant Therapy app is administered by neurologists and speech pathologists as an FDA-cleared treatment for aphasia (loss of speech) due to brain injury. In the film, we follow the intense struggle of a single word, “baby,” fighting to get out of a decaying landscape that represents the damaged brain. The baby has to contend with enemies that reflect the pathology of aphasia. Those obstacles include other words that start with B (letter block, bear, bee, etc.); memories you might associate with the word “baby” (baby food, baby monitor); and convenient synonyms for the word “baby” (honey, sweetheart, cupcake, sugar pie). Ultimately, the baby is able to get out. We end the film showing a woman with a brain injury successfully saying the word, baby, thanks to her Constant Therapy app. Every scene is based on the real experiences of Mary, a brain injury patient, and Emily Dubas, her speech language pathologist.
Medio Televisión
Duración
Chief Creative Officer Tim Hawkey
Worldwide Creative Partner Fred Levron
Executive Creative Director Elliot Langerman
Group Creative Director David Adler, SVP
Group Creative Director Jason Graff, EVP
Associate Creative Director Larry Kirschner, VP
Associate Creative Director Guy Mannshardt, VP
Art Supervisor Christian Louzado
Executive Producer Bernardo Romero
Senior Broadcast Producer Anna Lopez, VP
Senior Producer Anthony Ramirez
Animator Effraim Klein, Editor
Editor Scott Ham
Editor Courtney Collins
Graphics David Tiernan
Creative Director Rafael Vallperde
Animator Kawe se Sa
Director of Production Stefani Pimenta
Producer Krystal Leasure
Co-Founder/Audio Director Lucas Sfair
Co-Founder/Creative Director Felipe Resende
Composer/Producer Edu Karas
Composer/Mix/Master Levi Mynssen
Sound Design Pedro Osinski
Sound Design Gui Moreno
TítuloGet Ready
Campaña Get Ready
Anunciante Unilever
Marca Dollar Shave Club
Fecha de primera difusión/publicación 2018 / 7
Sector Empresarial Salud, higiene y productos farmacéuticos
Medio Web Film
Duración
Chief Executive Officer (CEO)
Chief of Staff
Chief Digital Officer
Brand Communications
Director medios comunicación
Acquisition
Consumer
Corporate Communications
General Counsel
Corporate Counsel
Director of Media
Director of Acquisitions
Senior Manager of Mass Media
Senior Manager of Acquisitions
Marketing Manager
Content
Social
Social Media Marketing Coordinator
Agency
Director ejecutivo de creación
Vice President of Creative
Director ejecutivo de creación
Vice President of Creative
Director creativo
Director artístico
Director creativo
Responsable de conceptos / redactor
Productor ejecutivo
Productor de la productora
Director of Creative Operations
Director de fotografía
Director of Motion
Productor digital
Fotógrafo
Behind-the-Scenes Videographer
Digital Product Design
Principal Designer
Diseñador multimedia
Diseñador
Productora MJZ
Realizador
Director de fotografía
President
Productor ejecutivo
Productor de la productora
Montaje Final Cut
Montador
Assistant Editor
Productor ejecutivo
Productor de la productora
Efectos especiales
Director creativo
2D Lead
Productor ejecutivo
Senior Producer
Telecine
Colorista
Senior Producer
Global Executive Producer
Type Design Logan
Diseño imagen Logan
Music Supervision
Music Production Manager
Music Production Manager
Audio Post Studio Formosa Group
Mixer
Productor ejecutivo
TítuloThe New Normal
Agencia
Campaña The New Normal
Anunciante Medmen
Marca Medmen
Fecha de primera difusión/publicación 2019 / 2
Sector Empresarial Salud y productos farmacéuticos
Medio Televisión
Duración
Montaje
Realizador
Actor /Celebridad
Cinematografia
Jefe de decorados
Compositor de música
Wardrobe
Director creativo
Productor ejecutivo
Productor ejecutivo
Productor de la productora
Productor de la productora
Productor de la productora
Productor de la productora
Productor de la agencia
Montador
Assistant Editor
Efectos especiales
Colorista
Sound Engineer
Sonido
VFX Company
Productora
TítuloThe Party Bus
Agencia
Campaña The Party Bus
Anunciante Shiseido
Marca Shiseido
Fecha de primera difusión/publicación 2018 / 10
Sector Empresarial Maquillaje
Lema Make Up your own story
Sinopsis A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up.

Medio Web Film
Duración
Mercado Japón
Realizador
Director creativo
Productora Towerfilm
Postproducción Digital Eggs
Postproducción My Working
TítuloWe Believe
Agencia
Campaña The Best A Man Can Get 2019
Anunciante Procter & Gamble
Marca Gillette
Fecha de primera difusión/publicación 2019 / 1
Sector Empresarial Afeitado y depilación
Medio Televisión
Duración
Banda Sonora Reach Out
Efectos especiales
Worldwide Chief Creative Officer
Deputy Chief Creative Officer
Director ejecutivo de creación
Director del grupo de creación
Productora
Realizador
Director creativo
Director de fotografía
Productor ejecutivo
Montaje
Montador
Montador
Lead VFX
Colorista
Audio Post Production
Sound Engineer
Música
Título5b
Campaña 5b
Anunciante Johnson & Johnson
Marca Johnson & johnson
PostedJunio 2019
Sector Empresarial Salud, higiene y productos farmacéuticos
Sinopsis A Johnson & Johnson-commissioned documentary about heroic nurses in the early days of AIDS.
“5B” is the story of nurses at San Francisco General who devoted themselves to HIV patients in the 1980s. Made by UM Studios New York, Highway 61 Films and production company Saville, it’s based on resurfaced records of people who were nursed in one ward, 5B, at the dawn of the AIDS epidemic before much was known about the disease, and connects J&J’s brand focus on “care” and “touch” with how nurses cared for the patients
Medio Televisión y Cine
Duración
Realizador
Productora
TítuloBreath of life
BriefGlaxoSmithKline created the first ever COPD self-testing tool in collaboration with a renowned Pulmonologist and a popular Chinese blowing-ink artist. Smartphone users start by picking a tree style and flower color. When a deep breath is forcefully exhaled, the microphone records the sound of breath to produce a sound wave ౼ which is represented by an artistic tree. Users with poor results are encouraged to undergo a hospital check-up and hopefully diagnose COPD early on.
Agencia
Campaña Breath of life
Anunciante GlaxoSmithKline
Marca GSK Glaxosmithkline
Fecha de primera difusión/publicación 2019 / 6
Sector Empresarial Salud y productos farmacéuticos
Sinopsis Chronic obstructive pulmonary disease awareness (copd)
Medio Interactivo
Duración
VP,Head of Innovation Products BU, GSK China Siyuan Chen
President, McCann Health Greater China Connie Lo
Global Chief Creative Officer,McCann Health Global Matt Eastwood
Executive Creative Director,McCann Health Shanghai Wendy Chan
Associate Creative Director,McCann Health Shanghai Samson Du
Senior Art Director,McCann Health Shanghai Yinhao Wang
Copy Writer,McCann Health Shanghai Dagger Chen
Business Director,McCann Health Shanghai Laura Zhou
Senior Account Manager,McCann Health Beverly Biao
Chief Strategy Officer, McCann HealthGreater China Henry Shen
Planning Director, RX, McCann Health Greater China Sengupta, Prithviraj
Deputy Operation Director,McCann Health Shanghai Andy Lin
Creative Service Manager,McCann Health Shanghai Lulu Zhang
Content Manager,Craft Shanghai Robin Shen
Editor,Craft Shanghai Annie Fang
Backend Developer,Craft Shanghai Taylor Li
TítuloWe Believe: The Best Men Can Be
Agencia
Campaña We Believe: The Best Men Can Be
Anunciante Procter & Gamble
Marca Gillette
PostedAbril 2019
Sector Empresarial Salud, higiene y productos farmacéuticos
Medio Web Film
Duración
TítuloTHE MISSING PAGE
BriefIn France, even today, no single biology and science schoolbook accurately represents female genitals, which is strangely not the case when it comes to the male body. In order to put this right, the agency created The Missing Page. Unlike in French schoolbooks, The Missing Page fully represents women's anatomy, including the clitoris and its role in sexuality and a detailed external view of the vulva. Thanks to its adhesive system, teenagers can now easily paste The Missing Page into their schoolbooks in order to be properly educated.
Agencia
Campaña The Missing Page
Anunciante Laboratoires IPRAD
Marca Saforelle
PostedNoviembre 2019
Sector Empresarial Higiene femenina
Sinopsis Creative idea :

Still in France, in 2019, contrary to men's sex anatomy, no single Biology & Science schoolbook totally represent female genitals. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia. The clitoris is either absent or incorrectly or partially illustrated. In addition, most manuals do not provide an external view of the female genitalia.

A question then arises: how to take care of your privacy if you don't know it?

Since none Science & Biology schoolbook completely represents the female anatomy, the agency created The Missing Page.

Unlike all French schoolbooks, The Missing Page fully represents female sex anatomy including clitoris’ complete anatomy, it’s role in sexuality and the vulva’s detailed external view.

Thanks to it’s adhesive system, teenagers can paste The Missing Page in their schoolbooks in order to learn correct women anatomy.

Execution :

The Missing Page was launched both offline and online:

- Offline, The Missing Page has been published in French youth press, and distributed through a street marketing campaign to teenagers in major French cities.

- Online, with a digital film in which mothers and their 16-year-old daughters participated in an educational experience: confronted with a female gender pattern without any legend and to be completed, the majority of them hesitate, make mistakes while also sharing moments of complicity.

This online video was shortcut and broadcast through a preroll campaign that directed to the website where teenagers, teachers or any person who wish to get The Missing Page could order or download it.

Thousands of "Missing Page" which could be stuck over any incorrect page in science manuals were finally printed and distributed.
Problema Saforelle, a brand of products and treatments for women's intimate and personal hygiene, asked the agency to help them increasing their reputation, and the brief was simple: please create an activation for International Women's Day which is happening on 8th March 2019.

Then, our objective was to transform a simple activation into a global campaign that could be a game changer for our client. Therefore we convinced them to go on a committed campaign that could help French society become more inclusive and equal.

Following this advice, Saforelle has decided to reduce inequalities in sex education.
Medio Case Study
Responsable de la creación
Responsable de la creación
Director creativo
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Realizador
Productora
Agency TV Producer
TítuloBaby Blocker
BriefIt's not easy to convince millennials to use condoms. Scare tactics about diseases don’t work. So instead they were reminded about another potential consequence: an unwanted baby. "The Baby Blocker", a Google Chrome extension for Facebook, blocks baby photos on your newsfeed and swaps them for stuff you’re actually interested in. It tracks how many babies you’ve blocked in real time and lets you share the extension with your friends. To get the world talking about it, the launch was timed with the most high profile birth of the year: Prince Harry and Megan Markle’s bundle of joy.
Agencia
Campaña Baby Blocker
Anunciante Skyn Condoms
Marca Skyn Condoms
PostedNoviembre 2019
Sector Empresarial Contraceptivos, preservativos y tests de embarazo
Sinopsis Scare tactics highlighting the consequences of unprotected sex doesn’t work with millennials. So we needed to engage with them in a fun and relevant way. How? By creating ‘The Baby Blocker.’ It’s a Google Chrome extension for Facebook that blocks baby photos and swaps them for things you’re actually interested in.
Medio Interactivo
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Director artístico
Director técnico
Interactive Developer
Director de cuentas
Business Development
Diseñador
Diseño digital
Senior Producer
Montador
Montador
Digital Content
Frontend Developer
Head of Post Production
Director of PR & Social
Group PR Account Director
Senior PR Account Manager
Senior Social & Content AD
Social Media Manager
Senior Planner
TítuloProject Free Period
Agencia
Campaña Project Free Period
Anunciante Johnson & Johnson
Marca Stayfree
PostedAgosto 2018
Sector Empresarial Salud, higiene y productos farmacéuticos
Sinopsis There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work.
Medio Interactivo
Duración
Más información https://www.lovethework.com/entries/510186
National Creative Director Rahul Mathew
Group Managing Director Aditya Kanthy
Chief Creative Technologist Brijesh Jacob
Executive Creative Director Shagun Seda Sengupta
Executive Creative Director Kapil Tammal
Global Business Director Kim Das
Senior Art Director & Copywriter Sharad Das Gupta
Copywriter Aashna Gopalkrishnan
Art Director Faraaz Ansari
Group Head Vinay Singh
Group Head Lalit Sakurkar
Senior Strategy Director Toru Jhaveri
Senior Strategist Sanchari Chakrabarty
Strategist Natasha Bohra
Strategist Anushka Gilani
Executive Director Rajiv Sabnis
Associate Vice President - Brand Engagement Nikita Tambay
Associate Vice President - Brand Engagement Vinisha P
Manager Brand Solutions Megha Jaiswal
Manager Brand Solutions Megha Sharma
Manager Brand Solutions Sayali Kolge
Executive Brand Solutions Qaid Vora
Films Chandana Bannikoppa
Films Ganesh Pawal
Films Head Vishal Sane
DOP Himmat Singh Shekhawat
Manager - Corporate Communication & PR Akanksha Mishra
Executive - Corporate Communication & PR Darshani Jawale
Entrant Company DDB MUDRA GROUP
Idea Creation DDB MUDRA GROUP
Additional Company MOTHERSHIP PRODUCTIONS
Additional Company PRERANA ANTI-TRAFFICKING

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