Top Interviews From The Advertising Industry
Featured Interviews
Ogilvy Spain: "Storytelling is fundamental to connect purchasing decisions with personal values..."
As the acting bridge between the industry and the public, advertising has a responsibility to educate consumers about the socio-environmental... leer más
"Empower the voices they trust": Jordi Torrents, Ogilvy Barcelona
Ogilvy Spain's Strategic Planning Director, Jordi Torrents, explores insights on understanding and engaging Gen Z. leer más
Ogilvy NY, Marina Biglione: "Ogilvy sets a baseline of flexibility to work for any and all. "
Marina Biglione, Managing Director at Ogilvy NY, delineates Ogilvy's mission to create a fluid work environment where employees are encouraged to... leer más
Lisa Bright, Ogilvy California: "Make sure all of our voices are heard."
Lisa Bright, Global Chief Creative Officer, Ogilvy PR and Chief Creative Officer at Ogilvy California, shares her insight on championing women, of... leer más
Ogilvy Spain: A Passion for Big Ideas
In the dynamic content landscape, it is imperative to be tapped into digital and social media to connect and engage. Jordi Urbea, Senior VP at... leer más
Shruti Tiwari, Ogilvy: "The interconnectivity of brands’ ability to reach consumers has become even more paramount."
Shruti Tiwari weighs in on the expansion of retail media and the opportunities this creates for brands. leer más
Marta Gutiérrez, Ogilvy Spain: "The customer experience will increasingly be marked by the individuality of each customer."
We spoke with Marta Gutiérrez, Senior Vice president at Ogilvy Spain & CEO Madrid, on the evolution of retail platforms and the resulting... leer más
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. leer más
Marketing to Generation Z and Alpha: The more niche, the better
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... leer más
Liam Parker, Ogilvy: "It’s vital we all recognize, understand, and celebrate local nuances and diverse perspectives."
Ogilvy's expansive network moves at the speed of culture, creating tailored meaningful experiences and ‘always-on’ brand platforms. Liam Parker,... leer más