Skoda - "Performance "

DDB Sydney

DDB Sydney Ultimo, Australia

6770

Marca: Skoda
País: Australia

Anunciante: Volkswagen

Título	Performance
Agencia	DDB Sydney
Campaña	For those who buy the car, not the ad
Anunciante	Volkswagen
Marca	Skoda
Fecha de primera difusión/publicación	2016 / 9
Sector Empresarial	Automóviles
Lema	Simply Clever
Filosofía	Agency launches new spots for those who want to buy the car, not the ad DDB Sydney & ŠKODA Subvert Car Advertising Clichés in Brilliant New CampaignA car ad campaign that subverts the clichés while cleverly making use of them is the centrepiece for ŠKODA Australia's new ad campaign via DDB Sydney. Airing from tonight on free-to-air and pay television, the four TVCs were filmed amid the wintery scenic splendour of New Zealand. Featuring actors whose appearances embody the inevitable type casts of car commercials, the ads initially appear to be cast from the same mould as these. "It's not anti-category," says DDB managing partner Amanda Wheeler. "It's anti-cliché." Says ŠKODA Australia managing director Michael Irmer: "I thought: 'This is brilliant! Why has no-one thought of it before? Initially we wanted to do a more conventional ad which points outs the merits of the car, but another way of doing it was found and it's one we couldn't resist. "I think now that this will make you think of ŠKODA every time you see one of those car brands that uses the clichés."
Medio	Televisión y Cine
Duración	60 seconds
Postproducción	Finch
Responsable de la creación	Toby Talbot
Responsable de la creación	Ben Welsh
Responsable de conceptos / redactor	Sam Pascoe
Director artístico	Jason Woelfl
Productor	Jacqui Giillies
Managing Partner	Amanda Wheeler
Director creativo	Steve Jackson
Director creativo	Ant Melder
Director creativo	Michael Barnfield
Sound Design	Stuart Welch
Music Agency	Nylon Studios
Montador	Tim Mauger
Realizador	Alasdair Morrison
Productor	Sarah Cook