Título | Mixed Meds |
Agencia | Clemenger BBDO |
Campaña | Mixed Meds |
Anunciante | New Zealand Transport Agency |
Marca | NZTA |
Fecha de primera difusión/publicación | 2022 / 3 |
Sector Empresarial | Seguridad Vial |
Sinopsis | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
Problema | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
Medio | Televisión |
Duración | |
Productora | Revolver |
Realizador | Pete Baker |
Senior Business Manager | Emma Brown |
Responsable de la creación | Brigid Alkema |
Senior Art Director | Steve Hansen |
Senior Copywriter | JP Twaalfhoven |
Senior Creative | Frances Cooke |
Senior Creative | Alex Metson |
Productor | Mark Foster |
Director artístico | Nick Weir |
Productor de la agencia | Christina Hazard |
Senior Producer | Carne Godfrey |
Productor ejecutivo | Pip Smart |
Productor ejecutivo | Jasmin Helliar |
Strategist | Andy Graham |
Director de fotografía | Matt Henley |
Postproducción | The Glue Society Studios |
Montador | Luke Crethar |
Casting | Kate McGill Casting |
Fotógrafo | Steve Boniface |
Retocador | Becci Manson |
Managing Director | Michael Ritchie |
Executive Planning Director | Lisa Divett |
Colorista | Scott Stirling |
Director de publicidad | Lauren Cooke |
Director de publicidad | Nikki Gates |
Director de publicidad | Paul Graham |
Director de publicidad | Ryan Stevenson |
Head of Business Partnerships | Sally Hooper |
Business Team Head | Rachel Turner |
Media Agency | OMD New Zealand |
Strategy Director | Jake Firman |
Account Director, Media | Mel Falconer |
Senior Account Manager, Media | Kirsten Chin |
Account Manager, Media | Charlotte Eastman |
Direction & Product Design | Pete Baker |
Responsable de conceptos | Andrea Davis |
Modelista /Maquestista | Human Dynamo |
Music Composer & & Sound Design | Stefaan Van Leuven |
Productor de sonido | Jonathan Mihaljevich |
Sound Design | Chris Ward |