Nike - "Unlimited Stadium"

BBH Singapore

BBH Singapore Singapore, Singapur

Premios

36847

Marca: Nike
País: Reino Unido

Anunciante: Nike

Título	Unlimited Stadium
Agencia	BBH Singapore
Campaña	Nike Unlimited Stadium
Anunciante	Nike
Marca	Nike
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Ropa, moda y calzado
Sinopsis	Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging.
Medio	Web Film
Duración	141 seconds
Director creativo	Aste Gutiérrez
Responsable de conceptos / redactor	Aste Gutiérrez
Director artístico	Matteo Catanese
Creative technologist	Zac Ong
Business Director	Sid Tuli
Responsable de cuentas de agencia	Cheryl Cheong
Productor de la productora	Samantha Dalton
Operations Director	Lesley Chelvan
Studio Manager	Eddie Jackson
Studio Artist	Siew Wan Kew
Director ejecutivo de creación	Scott McClelland
Managing Partner	David Webster
Productora	Party
Production Creative Director	Masashi Kawamura
Production Art Director	Hisayoshi Hayashi
Technical Supervisor	Qanta Shimizu
Director de proyectos	Mandy Wang
Director de proyectos	Sachie Aihara
Director multimedia	Roy Ryo 良
Visual Producer	Akane Inada
Programador	Yoshei Kajiwara
Director técnico	Takeru Kobayashi
Director técnico	Yohei Kajiwara
Director multimedia	Yoichi Kanazawa
Programador	Ryusuke Izumida
Programador	Takahisa Maeda
Programador	Takumi Saito
Diseñador	Ryotaro Nakano
Operations Director	Phil Dabrowski
Experiential Production Partner	Jack Morton Worldwide