| Título | Digital Dash |
| Agencia |
Wunderman Thompson UK
|
| Campaña |
Digital Dash
|
| Anunciante |
BT
|
| Marca |
BT Sports
|
| Posted | Diciembre 2020 |
| Sector Empresarial | Servicios de telefonía móvil, WAP
|
| Sinopsis | On March 20th 2020, every school in the UK shut its doors. Class dismissed, exams axed and the biggest event of the school year – sports day – cancelled.With an ambition to upskill the nation for a digital future and provide a level playing field for all, BT took sports day – a key cultural event in the UK – online.With over 65% of future jobs yet to be defined, BT’s Digital Dash app – developed alongside education professionals – turned school sports day into a vital, completely free learning tool.Kids created their avatar and competed in challenges that taught them about algorithmic and sequential thinking, developing invaluable computational skills as they raced towards the live YouTube final – hosted by Reggie Yates and Dame Kelly Holmes.Digital Dash was more popular than Star Wars, Worms and Tomb Raider, played over 156,000 times and reached more then 30 million people across the UK. |
| Medio |
Applications
|
| Responsable de la creación |
Steve Aldridge
|
| Director creativo |
Richard Morgan
|
| Director creativo |
Christopher Mckee
|
| Miembro del equipo creativo |
Matthew Benney
|
| Miembro del equipo creativo |
Brendan Howell
|
| Business Director |
Ruth Fidler
|
| Director de cuentas |
Esther Davies
|
| Responsable de cuentas de agencia |
Katy Smart
|
| Responsable de cuentas de agencia |
Stacey Harris
|
| Strategist |
Antonina Mullen
|
| Data Strategist |
Andy Terry
|
| Productor de la productora |
Suzanne Moules
|
| Productor de la productora |
Dan Verrier
|
| Productor de la productora |
James Wilson
|
| Diseñador |
Matthew Jacobs
|
| Diseñador |
Tyler Hendy
|
| Diseñador |
Conor Bevan
|
| Responsable de conceptos / redactor |
Nathan Burley
|
| Tech Developer |
Julian Pool
|
| Senior Project Manager |
Robert Murray
|