| Título | Couple |
| Agencia | Mountainview |
| Campaña | Smoking Kills - The Anti-Smoking Society |
| Anunciante | The Anti-Smoking Society |
| Marca | The Anti-Smoking Society |
| Posted | Junio 2000 |
| Producto | Anti-Smoking Message |
| Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
| Lema | Encourage someone you hate to start smoking. Smoking Kills. |
| Sinopsis | A woman is making love to a man. The man ruins her orgasm by ejaculating too early. The woman gives him a cigarette, knowing it could kill him. |
| Medio | Televisión |
| Duración | |
| Director creativo | David Barker |
| Responsable de conceptos / redactor | Simon Gradwell |
| Director artístico | Michael Nyrop-Larsen |
| Productor de la agencia | Dominic Wilcox |
| Realizador | Simon Green |
| Productora | Harry Nash |
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