X Games - "X Games Digital Launch Campaign"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

12106

Marca: X Games
País: Estados Unidos

Anunciante: ESPN, Inc.

Título	X Games Digital Launch Campaign
Agencia	Publicis Sapient
Campaña	X Games Digital Launch Campaign
Anunciante	ESPN, Inc.
Marca	X Games
Posted	Junio 2013
Sector Empresarial	Equipos deportivos, Eventos deportivos
Sinopsis	For years, the X Games digital footprint was defined by one-way journalism that was more electronic newspaper than interactive experience. So we re-launched their digital ecosystem with a campaign—expressed through web, tablet and mobile channels—based around features that give fans the ability to affect the X Games itself. Newsworthy features like The HypeMeter and Trick Track leverage social participation, gaming, and deeper levels of information to connect fans at the event and at home like never before. And in doing so, they elevate an experience-led campaign that actually transforms the way fans interact with sports and each other.
Medio	Case Study
Duración	121 seconds
Worldwide Chief Creative Officer	Gaston Legorburu
VP Global Brand Strategy	Darren McColl
Director ejecutivo de creación	Juan Morales
Creative Director	James Allen
Director creativo	Andrew Goldstein
Director creativo adjunto	Alex Martinez
Director creativo adjunto	Valter Klug
Senior Art Director	Hugo Broche
Senior Designer	Francis Ferrazza
Senior Art Director	Mauricio Carrasco
Director artístico	Andres Betancur
Information Architect L1	Monica Cleves
Associate Creative Director Experience Design	Cass Crockatt
Senior Manager Technology	Shridhar Sundaram
Sr. Manager Interactive Program Management	Flavio Sonis
Director General Management	Charlie Tornabene
Senior Associate Marketing Strategy & Analysis	Manuel Moreno
Creative Director, UX	Eddie Gomez
Director creativo adjunto	Lance Garcia