Palazzo del Sol - "The Island Immersion Room"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

19022

Marca: Palazzo del Sol
País: Estados Unidos

Anunciante: Fisher Island Realty Sales

Título	The Island Immersion Room
Agencia	Publicis Sapient
Campaña	The Palazzo del Sol Experience
Anunciante	Fisher Island Realty Sales
Marca	Palazzo del Sol
Fecha de primera difusión/publicación	2014 / 10
Sector Empresarial	Sector inmobiliario
Sinopsis	Fisher Island—the very embodiment of old-school luxury, tucked just off the coast of Miami. With square footage more expensive than Manhattan, it’s real estate unlike any other. So as the team on Fisher prepared to unveil their first new building in over a decade, we reimagined the sales process for their ultra-wealthy clients. The Island Immersion Room leverages the power of digital to create an environment within the temporary sales center that surrounds buyers with the essence of Fisher Island. At the center of the room is a special interactive table, developed to deliver a new kind of multi-touch “workshop” experience for sales agents and their clients. In all directions, ultra high-def video walls bring floorplans, island photography and designer renderings to life in gorgeous fidelity. The entire experience is based on gesture control, including the ability to swipe photos directly from the table onto the surrounding walls—to create a custom environment and a sense of magic for each and every client. For the modern multi-millionaire, a differentiated sales process means everything. And that’s what The Island Immersion Room is all about—creating an experience as exclusive as Fisher Island itself.
Medio	Kioskos Interactivos
Duración	120 seconds
Director creativo	James Allen
Director ejecutivo de creación	Robert Kleman
Director creativo adjunto	Cesar Santos
Worldwide Chief Creative Officer	Gaston Legorburu
Director ejecutivo de creación	Matthew Atkatz
Director creativo	Andrew Goldstein
Senior Art Director	Frank Gomez
Diseñador	Hugo Broche
Director creativo	Eddie Gomez
Senior Manager, Interactive Development	Alex Toledo
North America Chief Creative Officer	Gary Koepke
Director creativo adjunto	Matt Kelsen
VP Client Services	Matt Kujawa
Responsable de cuentas de agencia	Melissa Acosta
Creative technologist	Steve Cucinotta
Diseñador	David Iglesias
Diseñador	John Gonzalez
Senior Account Director	Debbie Casey
Director of Technology	Jay Wilson
Senior Manager, Mobile Solutions	Ben Wakeman
Developer, Mobile Solutions	Jenelle Walker