Título | Lily & the Snowman |
Agencia | Zulu Alpha Kilo |
Campaña | Lily & the Snowman |
Anunciante | Cineplex |
Marca | Cineplex |
Fecha de primera difusión/publicación | 2015 / 12 |
Sector Empresarial | Producción cinematográfica |
Sinopsis | Cineplex is the largest theatre chain in Canada. To launch its new brand platform “See The Big Picture”, we created an animated film called “Lily & The Snowman”. Our objective was to inspire Canadians to "prioritize pleasure" by making Cineplex their primary choice for entertainment while creating love for the Cineplex brand. The film tells the story of Lily and her snowman who performs shadow puppet shows for her. Over time, the demands of life get in the way of Lily enjoying the entertainment she once loved. The film has generated over 60 million views. |
Medio | Case Study |
Duración | |
Media Agency | Phd Media |
Responsable de la creación | Zak Mroueh |
Productor de la agencia | Tara Handley |
Director ejecutivo de creación | Allen Oke |
Director creativo adjunto | Noel Fenn |
Director artístico | Guilherme Bermejo |
Responsable de conceptos / redactor | Nick Doerr |
Música | Vapor Music |
Ejecutivo de cuentas | Mike Sutton |
Ejecutivo de cuentas | Laura Robinson |
Director creativo adjunto | Andrew Caie |
Ejecutivo de cuentas | Roy Gruia |
Productor de la productora | Desiree Stavracos |
Productor de la productora | Kailee Nowosad |
Diseño imagen | Hornet Inc. |
Realizador | Dan & Jason |