Interac - "Snowball"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

Premios

8832

Marca: Interac
País: Canadá

Anunciante: Interac Association

Título	Snowball
Agencia	Zulu Alpha Kilo
Campaña	Interac Holiday Campaign
Anunciante	Interac Association
Marca	Interac
Posted	Noviembre 2015
Sector Empresarial	Banca, finanzas, legislación y seguros
Sinopsis	Interac is Canada’s debt payment network. Interac took direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases. The OOH campaign featured three executions with hard-hitting lines reminding consumers about the consequences of overspending on credit and encouraging them to pay with their own money using Interac Debit instead. To compliment the traditional OOH three unique, high-impact out-of-home installations were developed to stop Canadians in their tracks during their holiday shopping. Interac is Canada’s debit payment system.
Medio	Exterior
Director creativo	Ron Smrczek
Responsable de conceptos / redactor	Sean Atkinson
Responsable de conceptos / redactor	Nick Asik
Responsable de conceptos / redactor	George Ault
Director artístico	Shawn James
Director artístico	Grant Cleland
Productora	Brahaus Productions
Productor de la agencia	Kari Macknight Dearborn
Productor de la agencia	Tara Handley
Responsable de cuentas de agencia	Rob Feightner
Responsable de cuentas de agencia	Adrian Goodgoll
Responsable de cuentas de agencia	Kait Babin
Planificador estratégico	Ebrahim El Kalza
Director de publicidad	Barry Campbell
Director de publicidad	Andrea Danovitch
Director de publicidad	Jennifer Lee
Director de publicidad	Hizola Toovi
Productora	Brahaus Productions
Responsable de cuentas de agencia	Kait Babin
Director de publicidad	Andrea Danovitch
Director de publicidad	Hizola Toovi