Título | Snowman |
Agencia | Zulu Alpha Kilo |
Campaña | Interac Holiday Campaign |
Anunciante | Interac Association |
Marca | Interac |
Posted | Noviembre 2015 |
Sector Empresarial | Banca, finanzas, legislación y seguros |
Sinopsis | Interac is Canada’s debt payment network. Interac took direct aim at costly credit card fees in an effort to get consumers thinking twice about the way they pay for holiday purchases. The OOH campaign featured three executions with hard-hitting lines reminding consumers about the consequences of overspending on credit and encouraging them to pay with their own money using Interac Debit instead. To compliment the traditional OOH three unique, high-impact out-of-home installations were developed to stop Canadians in their tracks during their holiday shopping. Interac is Canada’s debit payment system. |
Medio | Exterior |
Director creativo | Ron Smrczek |
Responsable de conceptos / redactor | Sean Atkinson |
Responsable de conceptos / redactor | Nick Asik |
Responsable de conceptos / redactor | George Ault |
Director artístico | Shawn James |
Director artístico | Grant Cleland |
Productora | Brahaus Productions |
Productor de la agencia | Kari Macknight Dearborn |
Productor de la agencia | Tara Handley |
Responsable de cuentas de agencia | Rob Feightner |
Responsable de cuentas de agencia | Adrian Goodgoll |
Responsable de cuentas de agencia | Kait Babin |
Planificador estratégico | Ebrahim El Kalza |
Director de publicidad | Barry Campbell |
Director de publicidad | Andrea Danovitch |
Director de publicidad | Jennifer Lee |
Director de publicidad | Hizola Toovi |