Darre van Dijk
Chief Creative Officer at TBWA\NEBOKO
Amsterdam, Países Bajos
TítuloTechtopus of Chaos
Agencia
Campaña TOPdesk Monsters
Anunciante TOPdesk
Marca TOPdesk
Fecha de primera difusión/publicación 2024 / 2
Sector Empresarial ISP comercial, servicios e ingeniería informatica
Sinopsis Our world can’t survive without IT professionals. So, why aren’t they celebrated as the heroes they truly are? This question sparked the latest campaign from software company TOPdesk. After researching the most common IT problems, TBWA\NEBOKO designed and 3D-printed monsters to symbolize them, complete with fitting names like “The Many-Headed Request,” “Techtopus of Chaos,” and “Systemicus Malfunctius.” But every villain needs a hero. That’s why real IT professionals were also turned into action figures, literally. Sabine, who battles a devilish number of IT requests, became Sabine the IT Savior . Thibauld, fighting an unreliable mess of IT systems, turned into Thibauld the Troubleshooter. And then there’s Marco, dealing with a classic case of service desk chaos, transformed into Marco the Service Desk Slayer.
Medio Televisión
Duración
Creative Agency
Responsable de la creación
Director creativo
Miembro del equipo creativo
Agency Designer
Productor de la productora
Productor de la productora
MÍDIA
Strategy Director
Productora
Motion/Design
Diseñador
Diseñador
Strategic Business Lead
Responsable de cuentas de agencia
Responsable de cuentas de agencia

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