The Natural Confectionery Company - "Raphael"

Fallon

Fallon London, Reino Unido

4469

Título	Raphael
Agencia	Fallon
Campaña	Contemplative Sweets - The Natural Confectionery Company
Anunciante	Cadbury
Marca	The Natural Confectionery Company
Posted	Octubre 2008
Sector Empresarial	Golosinas y turrones
Sinopsis	The advertising shows the sweets, come to life, chatting about their naturalness but through a slightly wonky lens.
Filosofía	The advertising idea builds on this heritage by developing a kidult tone of voice, which is at once charming and edgy.
Problema	Founded in Australia in 1947, The Natural Confectionery Company aimed to create fun sweets for people who wanted to enjoy a treat but didnt want to have artificial flavours or colours in them. Launch The Natural Confectionery Company in the UK
Resultado	Martin Driver, Senior Brand Manager at Cadbury, said, The advertising has a unique and distinctive look which is great for a new brand. It also clearly explains the proposition in a really engaging way. And it entertains me.
Medio	Televisión
Duración	30 seconds
Mercado	Reino Unido
Director de publicidad	Martin Driver
Director ejecutivo de creación	Richard Flintham
Miembro del equipo creativo	Dirk van Dooren
Miembro del equipo creativo	Matthew Keon
Productor de la agencia	Gemma Knight
Director de cuentas	Tamsin Northridge
Planificador de cuentas	Tamsin Davies
Realizador	Tom Kuntz
Productor de la productora	Nell Jordon
Productora	Morton Jankel Zander (MJZ)