David Beckham
Actor /Celebridad at adam&eveDDB
London, Reino Unido
TítuloSaviola
Agencia
Campaña Impossible Field - adidas
Anunciante adidas
Marca adidas
PostedAbril 2007
Sector Empresarial Prendas deportivas
Sinopsis SUMMARY

In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic ‘impossible story’ in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.
Medio Prensa y publicaciones
Mercado Europe
Actor /Celebridad
Head of Planning
Director creativo
Director creativo
Director artístico
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Fotógrafo

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