Título | Saviola |
Agencia | 180 Amsterdam |
Campaña | Impossible Field - adidas |
Anunciante | adidas |
Marca | adidas |
Posted | Abril 2007 |
Sector Empresarial | Prendas deportivas |
Sinopsis | SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic impossible story in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage. |
Medio | Prensa y publicaciones |
Mercado | Europe |
Actor /Celebridad | David Beckham |
Head of Planning | Andy Edwards |
Director creativo | Andy Fackrell |
Director creativo | Dean Maryon |
Director artístico | Dean Maryon |
Responsable de cuentas de agencia | Dan Gibson |
Responsable de cuentas de agencia | Mark Schermers |
Fotógrafo | Tom van Heel |